The Gucci pre-fall 2013 campaign brings a few interesting alternatives for the upcoming months. When catching a glimpse of the label's pre-fall 2013 collection, we knew a fab campaign would follow and the ads featuring model Daria Strokous certainly don't disappoint. Elegance, drama and refinement dominate the latest ads shot by Mert & Marcus. The dark background perfectly illustrates designer's Frida Giannini view of the new line: “This is a contemporary femme fatale who relishes her own dark mood.”

The luxurious allure of the new alternatives from the Gucci campaign for pre-fall 2013 is immediately noticeable. The glamourous era of the '50s is properly reflected through gorgeous alternatives in bold tones which are sure to make a strong statement every single time. The entire 'femme fatale' allure is even more better emphasized in the new Gucci ads than it was on the runways. It just goes to show how important the attitude is. Despite its edgy allure, even those who aren't interested in overly modern pieces will find interesting alternatives since classiness is the dominant characteristic of the new collection. Those who are looking for investment pieces, will definitely find the new accessories at least thought-provoking if not absolutely inspirational.

Gucci Pre Fall 2013 Campaign (2)

With an interesting balance between feminine and masculine accents, the alternatives from the Gucci pre-fall 2013 ad campaign feel versatile enough to impress instantly. Modern vibes don't necessarily have to adhere to strict style principles as the new options beautifully show. Those who fell in love with the '50s style principles would be hard pressed to find a set of options which manage to emphasize the spirit for the era better than the new line for the upcoming months.

Even though the gorgeous pieces showcased in the new Gucci ad campaign for pre-fall 2013 collection steal the spotlight initially, once we take a closer look at the bigger picture, we notice the stunning beauty choices the new ads bring into the spotlight are interesting as well. With style experts like hair stylist Luigi Murenu and makeup artist Tom Pecheux, we definitely expect only the best and the team manages to bring just that.

Gucci Pre Fall 2013 Campaign (3)
Gucci Pre Fall 2013 Campaign (4)

See also:
Prada Pre-Fall 2013 Campaign
Saint Laurent Pre-Fall 2013 Campaign

Photos: Gucci