H&M has prepared a series of comprehensive ad campaigns for the spring summer season of 2011. The latest ad campaign of the brand features the Brazilian supermodel Gisele Bundchen which looks absolutely spectacular in boho chic inspired outfits. Take a closer look at the latest campaign of the brand to get a better grasp of the choices the brand offers.

H&M is one of the most active clothing retailers in the industry having a variety of interesting initiatives both in terms of inspiration for the latest collections and also marketing campaigns. After releasing the Spring Awakening campaign featuring the talented supermodels Freja Beha Erichsen and Raquel Zimmermann, the brand has continued in a similar note and chose the uber famous supermodel Gisele Bundchen as a promoter for the latest ad campaign.

The Swedish brand has proven to be extremely active in the fashion industry, releasing a great variety of collections designed to suit a variety of different needs. While the Spring Awakening campaign places a high emphasis on denim pieces, the Conscious collection is focused on providing sustainable style options for those who embrace an eco friendly lifestyle. Likewise, the Inclusive collection is designed to offer fashionable clothing items for curvier women.

The latest campaign of the brand is built around feminine, romantic pieces that have a subtle boho chic allure. Romantic and playful, the looks presented manage to merge comfort and style with the help of a simple approach for the ultimate effortless chic style. The looks presented manage to highlight two of the most important fashion trends of the spring summer season of 2011: the jumpsuit and the floral prints, both of which are cleverly highlighted in a rather inconspicuous manner.

The casual looks with romantic touches are built in a simple and extremely intuitive manner by building focal points with the help of the chosen pieces. Well balanced, the outfits are created by keeping the proportionality rule in mind, while accessories are kept at a bare minimum to maintain the casual, effortless elegance aura. The loose beach waves hairstyle is a perfect match for the romantic outfits chosen, as they manage to raise the spring summer season vibe to perfection.

On the same style note, the diva's makeup style is kept as natural as possible, highlighting her best facial features delicately while being extremely light and easy on the eyes. Once again the choice is well adapted to the overall spirit of the campaign and the season evoked. Aside from being a stellar choice of the brand in terms of advertising, the latest ad campaign from H&M also offers easy, practical style tips any woman can use to show off her best features with a relatively small amount of effort.

Photo courtesy of H&M