H&M surely knows how to choose some of the hottest and most famous models for their campaigns. For spring 2011, H&M has selected Swedish model Frida Gustavsson for a romantic-inspired campaign photographed by Asa Tallgard. This, after supermodels Gisele Bundchen, Freja Beha Erichsen and Raquel Zimmermann were recruited for two other of the label's spring/summer 2011 campaigns.
Frida Gustavsson has the perfect looks for the latest campaign
brought to us by popular Swedish retailer H&M. This new campaign is
added to a series of other amazing ones featuring some of the
biggest names in modeling. In many of its latest campaigns H&M
collaborated with famous supermodels such as Gisele Bundchen or
Freja Beha Erichsen and Raquel Zimmermann for the label's Spring 2011 Awakening
Now, it's time for Swedish model Frida Gustavsson to complete this group and star in the new H&M campaign photographed by Asa Tallgard. The images manage to capture the essence of the collection characterized by a sweet, feminine vibe. A playful and youthful line including pretty mini and boho maxi dresses, but also shorts and tunics in delicious colors, pretty prints and fresh pastels. Besides all the summer-appropriate items, the collection also features cool accessories, like jewelry, scarves and straw hats. Therefore, we just have to wait for the warm weather to come and enjoy this season to the fullest.
The H&M collection is both girly and feminine, managing to
cover a wide range of the trends for spring/summer 2011. The
casual-elegant vibe blends perfectly with the boho-chic touch.
There is a pink breezy, ruffled maxi dress that embraces the
silhouette and reinterprets the concept of 'sexiness' through its
ground-skimming length. In order to emphasize the retro, romantic
feeling, choose a tousled, wavy hairstyle and a straw hat.
Since there is no summer without white, H&M proposes a few items using this non-color. If you are rather skeptic when it comes to wearing white, you should reconsider and start looking for a white tunic or a mini-dress that you could wear during hot summer days. Still, if you are not so much into the total white look, you can choose a white blouse or shirt and team it with a pair of beige shorts. The one-key accessory? Add a colorful scarf such as seen in the H&M spring 2011 campaign.
Frida Gustavsson also appeared in advertising campaigns for Marc Jacobs, Etro, Jill Stuart, Anna Sui, or Paul & Joe. She also won Elle Sweden's Model of the Year award in 2011.
Photos courtesy of H&M