Your monthly dose of boho chicness has arrived. Free People has traveled to South Africa for its August 2012 catalog to better put their uber covetable goodies on the spotlight. Check out the new offerings.
When it comes to Free People, we have grown
only to expect a variety of creative lookbooks, catalogs and
campaigns with a breath-taking scenery or, at the very least, an
unexpected theme. The label has never let us down and has taken the
challenge of always surprising us with grace and imagination. If
earlier this year we got the chance to spot some adorable Vietnam
inspired ensembles, this time the label takes us to Africa for
another set of gorgeous ensembles worth drawing inspiration
Model Jessica Miller looks completely relaxed, uber confident and ready for adventure in the newest catalog lensed by Guy Aroch. With rich tones, creative textures and imaginative combos which create contrasts where they are most needed, the label impresses once again while also easing the transition towards fall outfits in the process. Complexity shouldn't be feared, even though we're talking about boho chic ensembles as it can provide a fabulous overall impression.
Tribal prints, ponchos, airy skirts or body con dresses, gorgeous jewelry...there are so many pretty pieces it's hard to know where to draw the line as far as what the most covetable pieces and style elements are. The sudden yet totally harmonious pops of color, the gorgeous yet inconspicuous denim on denim look or the covetable accessories along with the overall utilitarian perspective are certainly inspiring. Start making your fall must have list now: you'll certainly have trouble narrowing it down later on with the multitude of fabulous pieces already available.
An unexpected perk, if the gorgeous bracelets from the last image have excited your immagination, is that you'll be able to do good while having your fashion fix. Free People joined forces with Relate Trust, a not-for-profit social enterprise, to create one-of-a-kind beaded bracelets for a humanitarian cause. The sale of each bracelet contributes one dollar to the ‘United Against Malaria’ campaign to offer life-saving mosquito nets and treatments in malaria-endemic regions throughout Africa.
Photo courtesy of Free People