The For Love and Lemons “American Dreamz” collection was designed specifically for the rapidly approaching 4th of July holiday. The label is not known for its ordinary choices, which is why we're anxiously awaiting to see what the label is preparing every single time. The new options certainly don't disappoint. Lensed by Zoey Grossman, the new campaign brings Chloe Norgaard in the spotlight. The photoshoot took place in LA. The first thing that stands out, even before getting the chance to analyze the new capsule collection is Chloe's fab colored hair. Though neon clothing is a hot trend now, neon colored hair is something of a novelty. Well, not really, just something we've wondered about but never had the guts to try.

The new For Love and Lemons lookbook brings several interesting choices for the hottest days of summer. Aside from the holiday Americana-inspired pieces, the new line brings a variety of spectacular summer dresses and cute casual outfit ideas for cool girls who are looking to freshen up their season wardrobe. Though the 'Cry Baby' summer 2013 lookbook from the label already gave a glimpse into the season's hottest looks, the new capsule collection brings plenty of edgy yet laid back ensembles you'll want to wear for the rest of the new season, well before the new one.

For Love And Lemons Summer 2013 Look 1For Love And Lemons Summer 2013 Look 2
For Love And Lemons Summer 2013 Look 3For Love And Lemons Summer 2013 Look 4

Star print tunics, colorful tie dye print maxi dresses, distressed jeans, denim shorts, colorful sundresses, fab retro inspired swimsuits are just some of the alternatives the new For Love and Lemons “American Dreamz” lookbook brings into the spotlight. The effortless chicness with a youthful flair the label has gotten us used to is present in every single outfit of the new line.

For Love And Lemons Summer 2013 Look 5
For Love And Lemons Summer 2013 Look 6

Though the allure is an extremely laid back one, the new outfits are carefully put together and accessories are cleverly used to create the desired impact. Simple necklaces and metallic rings, colorful bracelets, retro sunglasses and even cute beanies are the accessories that make the outfits from the new for Love and Lemons 'American Dreamz' collection stand out instantly.

For Love And Lemons Summer 2013 Look 7
For Love And Lemons Summer 2013 Look 8
For Love And Lemons Summer 2013 Look 9
For Love And Lemons Summer 2013 Look 10

See also:
River Island Spring/Summer 2013 Lookbook
CAPTURE by Hollywoodmade Spring/Summer 2013 Lookbook
Bitching and Junkfood Spring/Summer 2013 Lookbook

Photos: For Love and Lemons