Effortless chic looks are the focus of Esprit's new season ad campaign. See the label's fab new campaign featuring Dree Hemingway and Liu Wen.

Esprit enlisted supermodels Dree Hemingway and Liu Wen for a fabulous set of options which put the right balance between utilitarian vibes and effortless chic ensembles which never fail to amaze. With the infamous Terry Richardson behind the lens, the new Esprit spring/summer 2013 campaign definitely provides interesting alternative worth considering. Staying chic this season doesn't have to be effort intensive and if you're still unsure about how to properly reflect these concepts the new looks can prove extremely inspirational.

The theme of the new Esprit spring 2013 campaign is "Travel in style, travel in company". The looks are complex enough to suit various needs yet modern enough not to feel too polished. The pieces are on the versatile side, however the combos manage to put them in a completely new light. The laid back tailoring style is a definite plus which makes the new campaign even more eye-catching. Of course, denim is an indispensable staple in the new season and Esprit is definitely bringing a multitude of fab looks which put jeans in a new light.

Esprit Spring/Summer 2013 Campaign Esprit Spring/Summer 2013 Campaign Esprit Spring/Summer 2013 Campaign

The spring season is perfect for fab casual outfits with a fab classy twist. It can be easily obtained through simple layering techniques which instantly elevate a look without too much effort. A fab blazer, a modern leather jacket or a fab denim shirt can be ideal for this purpose. If you also opt for a permissive color palette comprised of fab neutrals, the possibilities are definitely extended. Must haves for the new season? Fab denim pieces, amazing striped t-shirts, cute shorts or subtle floral prints which blend in with the fabric.

The utilitarian vibes definitely stand out in the new Esprit spring/summer 2013 campaign and a subtle masculine allure makes the looks all the more exciting. In the true spirit of effortless chicness, accessories are kept at a minimum and only added mostly with practical reasons in mind. The looks speak for themselves, making the new Esprit spring/summer 2013 campaign a worthwhile source of inspiration and creative insight.

Esprit Spring/Summer 2013 Campaign Esprit Spring/Summer 2013 Campaign Esprit Spring/Summer 2013 Campaign

Photo courtesy of Esprit