Take a look at the new Erdem resort 2012 collection, an incredible parade of feminine, ladylike silhouettes, uber-chic mixes of textures, powerful, gorgeous floral prints, and punchy colors, characterized by Moralioglu as being "Slightly Hitchcockian".

Check out the new Erdem resort 2012 collection characterized by Moralioglu as being "Slightly Hitchcockian".
"This is my brunette collection. Visconti trumps Hitchcock," the young Canadian designer said speaking about his line inspired by Hitchcock's leading ladies and the late actress Romy Schneider. Guinevere Van Seenus is the model featured in the brand's lookbook shot in London by Boo George.

Already famous for his stunning printed pieces, Erdem brings once again a breathtaking kaleidoscope of textures and ladylike silhouettes with powerful, gorgeous floral prints. He next added dainty lace and some contrasting colors for a sensitive yet brave vibe.
"Our woman isn’t obsessed with trend. She marches to her own drummer. She has an emotional relationship to her clothes. She values them and she relies on them," Erdem said.

There are lots of timeless, sophisticated, chic and uber-glamorous pieces in the Erdem Resort 2012 collection. From stylish capri pants and trench coats to knee-length dresses and elegant ground-skimming frocks, making a bold fashion statement has never been so easy.

Fresh and optimistic, Erdem's line oozes a specific type of prettiness that makes it the perfect choice for every girl who wants to be elegant and refined with a touch of romanticism and cutesy. As usual, the designer manages to create a balance between the delicate, girly elements and the strong, feminine ones. Those belts emphasizing the waist are so sexy and add a special posh, modern femininity. However, Erdem is not just about prints. For his upcoming collection, Moralioglu also uses houndstooth, vivid colors and delicate lace in order to create a beautiful parade of beautiful clothes.

Still, how does Erdem get all those incredible prints? "It's always quite a lengthy, organic process and we never really know what the end result will be," Erdem said in an interview with The Independent.

Erdem Resort 2012 Collection Erdem Resort 2012 Collection

Erdem Resort 2012 Collection Erdem Resort 2012 Collection

Erdem Resort 2012 Collection Erdem Resort 2012 Collection

Erdem Resort 2012 Collection Erdem Resort 2012 Collection

Erdem Resort 2012 Collection Erdem Resort 2012 Collection

Erdem Resort 2012 Collection Erdem Resort 2012 Collection

Erdem Resort 2012 Collection Erdem Resort 2012 Collection

Erdem Resort 2012 Collection Erdem Resort 2012 Collection

Erdem Resort 2012 Collection Erdem Resort 2012 Collection

Erdem Resort 2012 Collection Erdem Resort 2012 Collection

Erdem Resort 2012 Collection Erdem Resort 2012 Collection

Erdem Resort 2012 Collection Erdem Resort 2012 Collection

Erdem Resort 2012 Collection Erdem Resort 2012 Collection

Photos courtesy of Erdem