Modern and effortlessly chic are the defining characteristics of the Emerson Fry offerings for spring/summer 2013. Take a glimpse at the fun combos envisioned by the brand.

The Emerson Fry spring 2013 lookbook is a interesting array of practical, effortlessly cool ensembles which will seriously test fashionitas' power to resist piling up on versatile yet modern pieces for plenty of occasion. The intent of the label was always to cater to the needs of the modern woman and time and time again proves that the perfect balance between nonchalance and refinement in the modern sense of the word doesn't have to be an abstract concept. With both timeless and trendy pieces included, the new Emerson lookbook brings a multitude of interesting alternatives which can be easily replicated in real life.

The Emerson Fry spring 2013 collection reflects this season's obsession for well defined shapes and geometric precision. Rather than taking on an artsy approach, the label opts predominantly for geometric shapes used liberally or as a contrasting element with a more versatile base. The focus doesn't fall on femininity despite the multitude of fun dresses featured in the new collection nor on explicit masculine accents despite the simple pieces and the clear preference for minimal frills. The looks are balanced yet extremely chic.

Emerson Fry Spring 2013 Lookbook Emerson Fry Spring 2013 Lookbook Emerson Fry Spring 2013 Lookbook Emerson Fry Spring 2013 Lookbook

Color contrasts are seen as the ideal choice for adding visual interesting without the slightest compromise in versatility in the new Emerson Fry collection for spring/summer 2013. All white outfits, on the other hand, can be another fun way of making a statement, being one of the most interesting options for the new season. The sunny season might be all about simplicity, however paying attention to some simple style rules is key for truly standing out during hot months.

The Emerson Fry lookbook brings a balanced viewed on accessories. The label opts for classy and elegant sandals, oversized clutches or cute sunglasses to bring the perfect finishing touches to the new season outfits. Looking gorgeous doesn't have to entail a ton of effort and the new lookbook from then New York-based label exemplifies some easy to use guides to staying fabulous all season long, no superpowers required.

Emerson Fry Spring 2013 Lookbook Emerson Fry Spring 2013 Lookbook Emerson Fry Spring 2013 Lookbook Emerson Fry Spring 2013 Lookbook Emerson Fry Spring 2013 Lookbook Emerson Fry Spring 2013 Lookbook Emerson Fry Spring 2013 Lookbook Emerson Fry Spring 2013 Lookbook


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Photos: Emerson Fry