The upcoming season is announcing itself as a super hot one as designers have outdone themselves through their innovative intense colored designs. Enter the mesmerizing universe of Dsquared2 and check out the label's ad campaign featuring stunning runway model Natasha Poly.

Renowned fashion label Dsquared2 has captured the essence of the brand in a stunningly captivating ad campaign featuring Russian runway model Natasha Poly. Displaying an array of intricately layered fashion items from the label's spring/summer 2012 fashion collection, the ad campaign shows a glimpse of the mesmerizing Dsquared2 universe in which casual sophistication and color act like instant mood and beauty boosters.

Finely detailed tees, dresses featuring high slits and paired with flirty billy boots, stylish shorts, leather fringe detail jackets and amazing accessories make the delice of the collection and all these important fashion-forward details were captured on lens by acclaimed photographers Mert Alas & Marcus Piggott.

Artistically displayed in nature, the amazing fashion designs which have elements from traditional music festivals at the base dare you to resist their seductive allure. Surrounded by boy models such as Dimitri Tanner, Paolo Anchisi, Matt Woodhouse and Ton Heukels also wearing the hottest seasonal designs signed Dsquared2, natural beauty Natasha Poly exudes sexiness. Donning everything that's hot this upcoming season, from ripped denim to leather and maxi dresses paired with colorful highly embellished vests that exude a certain bohemian allure, Natasha manages to underline the essence of Dsquared2: casual sexiness.

Modern yet with a little bit of a retro vibe, the collection has a very youthful and laid back allure. The American flag prints, the billy boots and the 'mud print' jeans underline the traditional inspiration of the collection as a glimpse at certain designs take you to the casual sexy style of the all American movie character Daisy Duke from the 'The Dukes of Hazzard'.

Denim, colorful details and accessories are definite must haves this season especially if you're all about adopting a statement style that exudes youthfulness and casualness. Take a peek at the amazing Dsquared2 spring/summer 2012 ad campaign and make sure you make heads turn this year by drawing inspiration for your new season sizzling look.

Dsquared2 campaign Dsquared2 campaign Dsquared2 campaign Dsquared2 campaign

Dsquared2 campaign

Dsquared2 campaign

Dsquared2 campaign

Photos courtesy of Dsquared2