The DKNY spring/summer 2011 campaign takes us for a walk on the streets of New York City, totally reflecting the laid-back, simple, yet extremely elegant and chic style of the collection. Therefore, take a look and enjoy the beautiful, feminine line with amazing ruffles, bows and unique scarves!


DKNY has released the spring/summer 2011 ad campaign with gorgeous models Heidi Mount, Kori Richardson, Tatiana Turin, Max Motta, Mariya Melnyk and Jasmine Tookes photographed by Nathaniel Goldberg, styled by Alastair McKimm, hair by Esther Langham and makeup by Mark Carrasquillo. This team also did the DKNY spring/summer 2011 Jeans Campaign.

The spring/summer 2011 DKNY campaign captures perfectly the spirit of the collection, a great combination of classic and modern, formal and casual, office and feminine, vintage and fresh. A wearable, classy collection that exudes femininity in the simplest way ever perfect for strong, independent women who are not afraid to dare and face the jungle life in the City.

In fact, NYC lifestyle is Donna Karan's source of inspiration “New York City inspires and fuels everything I do. Donna Karan New York and DKNY embrace the energy of the city. One is luxe sophistication, the other is fast, hip and spirited. Both are modern and reflect how we live day into night. To me, they’re like caviar and pizza, a limousine and a taxi, the skyline and the street,” she says.

The spring/summer 2011 DKNY collection represents an amazing mixture of feminine, classic items that are updated through one-of-a-kind details such as ruffles or bows. The clothing line includes three-quarter length sleeved blazers, chic trench coats, elegant dresses and ruffled skirts, silk blouses, cute bow belts used for pants and skirts, and appropriate, oh-so-glamorous accessories, such as patterned, refined scarves and leather clutches and shoulder bags.

However, the key element seems to be the silky colorful scarf worn tightly around the neck or more relaxed, yet sophisticated in a triangle in the front. As for the colors used, neutrals and bright, explosive shades combine flawlessly in a collection that screams style, chic and casual, a reflection of the New York spirit. Soft, calming hues of cream, khaki and navy blue mix with daring coral and turquoise in flirty combinations and interesting, unstructured shapes.


Moreover, for spring/summer 2011, you can enjoy the DKNY Jeans campaign with the same NYC vibe captured into great images. In a special setting, with colors of the clothes perfectly blending with those of the city, models take strolls through the busy city wearing casual, comfortable, yet extremely fashionable denim items. The collection features skinny and white washed jeans, different styles of denim jackets, and denim shorts and shirts.

Photo courtesy of The Donna Karan Company