Dare to explore an eclectic side of the casual chic style with the latest Diesel spring/summer 2012 ad campaign. Urban vibes along with a fun perspective put this campaign right on the must-see list.

Throwing a new spin on well set concepts is a great way to break routines and create something memorable and the spring/summer 2012 Diesel campaign fits the description perfectly. Simple yet provocative, combining a set of pieces that prove to be the essence of the new season offerings by the label. Laid back and urban is the allure successfully channeled throughout the newest campaign.

Fab handbags, interesting denim pieces with different washes or gorgeous shoes all in one tempt us through the latest printed ads. The feminine allure is left aside in favor of interesting and unexpected androgynous touches. A blend of simplicity, modern allure and bold touches highlight the spirit of the campaign. Cages, cactus, eggs or pots complete the look and challenge everyone to come up with funny explanations for such postures. Youthful and light spirited is the best attitude for the hot months in the brand's perspective.

Those looking for versatile combos can have a blast finding alluring pieces that will complete their wardrobe as the campaign abounds in such exciting alternatives. Flirty yet bold, casual yet polished or simply edgy and different are all perspectives worth exploring to be able to create new fabulous combos that will highlight various sides of your personality and that might even help you uncover new creative outfit ideas.

Ready to stock up on new season essentials? Then look for comfy blazers, medium heel cutout sandals, fun maxi dresses or the uber comfortable leather jacket and, of course, sunglassses for a good starting base. Simplicity, if used creatively, can be your best fashion weapon at all times and it's especially true for casual chic outfits. Dare to add a touch of eclecticism to your looks with some of the the style suggestions from the latest campaign.

Photo courtesy of Diesel