Urban Outfitters and Della partnered up for a fab eco-friendly line. Della is an L.A based company which offers 100% vegan clothes which are handcrafted in Ghana by local women who receive education, job training and skills through the company. If Earth Month made you consider making a few changes to your shopping habits and you're in need of some new options for the season, you should definitely consider the new capsule collection. Moreover, the proceeds of the Della for Urban Outfitters collection will go back to the community from Ghana, in the true spirit of the fair trade movement.
While the history of the Urban Outfitters label is fairly well known, fashionistas who are just beginning to look into the whole sustainable fashion concept might be less familiar with the Della brand. For instance, how was the name Della chosen? Della founder Tina Tangalakis explains: "Della is actually the name of the first person I met in Ghana. He was the driver for the volunteer organization I traveled with and he greeted me when I arrived at the Accra airport with a warm, happy smile. The welcoming, caring person that Della is acts as a reflection of what I want the business to be."
While the background story definitely helps fashionistas gain a better perspective of what steps are being taken taken for a better future in fashion, the truth is that the pieces themselves have the most power to influence the final buying decision. So, what pieces will the Urban Outfitters x Della collection bring? Well, fabulous printed shorts and rompers, bomber jackets and accessories such as hats, backpacks, headwraps and even Ipod cases.
The new Urban Outfitters Della collection is set to be launched on the 1st of May at urbanoutfitters.com. Those who love the idea of making a difference through their shopping choices but are on a budget will be glad to know that all the pieces from the new collection will be priced under $70.
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