Plan your summer holiday attire early on by taking inspiration from the latest Wildfox summer 2012 lookbook which takes you into the fabulous world of effortless chicness with a touch of mythical vibe. Play up your girly features for an instant style statement.

Relaxing casual outfits with a few supernatural touches blend in the Wildfox summer 2012 lookbook. Hot summer days are full of exciting possibilities and indulging in a fabulous fantasy can certainly fit the list. Focusing on the seductive power of mermaids while exhibiting casual attire options with a subtle vintage vibe, Wildfox carries us into an exciting style journey alongside pink haired supermodel Charlotte Free. Lensed by Mark Hunter, the lookbook highlights some of the next season's absolute favorite passtimes.

Femininity with a touch of innocence is the style direction endorsed by the brand for the upcoming months and with deceivingly simple mesmerizing combos to draw inspiration from, the brand easily hits the nail on the head and manages to persuade us to take it easy and let our youthful, high energy side pop every once in a while. A day on the beach has rarely been so stylish. Putting on some of the pieces of the collection over a bikini and looking absolutely spectacular in seconds is the main goal of the brand.

The notion of 'pretty in pink' is practically reinvented in the Wildfox summer collection as it is one of the most distinguishable notes associated with femininity. T-shirts, shorts, skirts, dresses, veils or fabulous accessories are featured in the girly tone. Pink on pink combos are far from being a taboo and actually take up a fairly extensive part of the collection. White and neutral toned t-shirts, on the other hand, are a good alternative for those who prefer to shy away from such eye-popping tones.

It's easy to get seduced by the myriad of fabulous asymmetric touches, vintage vibes and a seemingly careless attitude that makes the looks so covetable. However, keeping things simple and fairly basic doesn't automatically mean shunning accessories all together. In fact, pieces like sunglasses, statement rings, necklaces or bracelets or more functional backpack style handbags are a few choices that perfectly fit these types of outfits and greatly increase their style potential.

Photos via Wildfox Couture

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