Blumarine brings femininity in the spotlight in its latest spring/summer campaign. Check out the elegant new options modeled by Anna Selezneva.

If you're not yearning for the spring to arrive yet, the new Blumarine spring/summer 2013 campaign has every chance of changing that. A spectacular background that focuses precisely on the new season's dominant motifs and an amazing set of feminine alternatives one cannot help being compelled to take a second look at in order to fully grasp the fabulous style concepts endorsed. If the general style direction is towards a less conventional feminine allure, Blumarine opts for the contrarian point of view instead and with brilliant results. Anna Selezneva brings the label's perspective to life with a myriad of fabulous poses which fully capture the romantic vibe of Blumarine spring 2013 collection.

The high end Italian label is playing with proportions and highlighting feminine details without necessarily making the new options overly conspicuous either from a textural point of view or through the print choices. Pleats are one of the recurring motifs of the new campaign and the elegant, ladylike allure they provide is certainly a persuasive reason to give such pieces a try. There's no mystery when it comes to the must have pieces of the spring 2013 Blumarine collection: gorgeous maxi dresses in delicate pastel tones.

Blumarine Spring/Summer 2013 Campaign Blumarine Spring/Summer 2013 Campaign Blumarine Spring/Summer 2013 Campaign


A deceivingly innocent set of options that pack a powerful seductive punch is the impressive effect these romantic options manage to have. Still, taking new season day to day options isn't the label's only focus. Stealing the spotlight with spectacular eveningwear options is also an area of interest that is superbly covered. A touch of sparkle on a dress specifically tailored to highlight a woman's curves can be the ideal choice if you're aiming for a dazzling elegant look this season.

The perfect balance between elegant touches and more casual elements is one more thing that makes the new looks so inspirational and covetable at the same time. Since subtlety is a highly valued attribute of the new campaign, dramatic accessories are left aside and more subdued options are preferred which are more in line with the dominant perspective. Face framing sunglasses, practical handbags or elegant sandals are among the most suitable options for those who are thinking about rocking similar looks. One thing's for certain though: with classy ensembles like these, drawing lots of positive attention is a sure effect.

Blumarine Spring/Summer 2013 Campaign Blumarine Spring/Summer 2013 Campaign Blumarine Spring/Summer 2013 Campaign Blumarine Spring/Summer 2013 Campaign Blumarine Spring/Summer 2013 Campaign


Photo courtesy of Blumarine