The Blugirl fall 2013 campaign brings model Jemma Baines into the spotlight. She shows off the label's fab youthful and feminine ensembles for fall/winter 2013. From the romantic background to the semi formal options spotted in the new collection, each element of the new campaign reveals the label's romantic vision for the upcoming months. With Alexa Chung as a muse, the brand chose the school girl theme and brought plenty of trendy accents for a more original twist.

Feminine accents are evident in each of the new season looks. Romantic floral prints and polka dots, chiffon and lace dresses, a myriad of flirty skirts definitely show the label's preferences towards delicate options. Still, the Blugirl fall 2013 campaign isn't focused on nostalgic vibes. The label brings plenty of modern touches with bold combos built around the soft-meets-edgy principle that was frequently spotted on the runway in numerous fall 2013 fashion shows. The most obvious way in which the label recreates the allure is through the use of bold animal prints.

Blugirl Fall Winter 2013  CollectionBlugirl Fall Winter 2013 2014 Campaign

Cute leopard print pumps and handbags, bold fur coats or combat boots are some of the elements that bring a bold flair to the new season looks. Pinstripes are also featured in the new Blugirl fall 2013 collection as they emphasize the theme perfectly. Such alternatives are a great choice for the new season as they instantly emphasize elegance. The amazing textural and chromatic contrasts manage to create a fierce, complex look that instantly attracts attention.

Blugirl Campaign For Fall Winter 2013Blugirl Fall 2013  Campaign

The new Blugirl campaign for fall/winter 2013-2014 also brings cute accessories which have been trending on important runways. Long gloves which bring a hint of classiness and femininity are one of the best examples, but certainly not the only one. These feminine chic ensembles can serve as the perfect autumnal style inspiration, so feel free to use these outfit ideas to add a touch of freshness to your new season wardrobe.

Blugirl Winter 2013 2014 CampaignBlugirl Fall Winter 2013  Ads

Also check out:
Milla Jovovich for Marella Fall 2013 Campaign
Just Cavalli Fall 2013 Campaign

Photos: Blugirl It