The ASOS Salon spring/summer 2013 collection was designed with the help of London-based designer and Central Saint Martins graduate Molly Goddard. The Salon line brings a new twist to vintage designs through a multitude of original looking dresses with an interesting upbeat flair. The spirit of the 60s and 70s inspires the new special occasion dresses which are youthful yet extremely romantic.
Customizing some of the defining elements of past eras can often look like a throwback to those former decades, but fortunately this is definitely not the case with the third ASOS Salon annual collection which is surprisingly current as far as styles are concerned. The chosen color palette which revolves mostly around high impact neon tones is perhaps one of the best examples, along with the focus on femininity both in terms of style and prints. Floral prints are generously used for a significant part of the new line.
Though the new ASOS Salon collection for spring/summer 2013 only features a few designs, it has a great balance between cute options with an innocent allure and sexy gowns that can make anyone the center of attention in a matter of seconds. Looking to reveal the child within? The ASOS Salon Shift Dress with 3D floral embellishment is the perfect choice for the task. Willing to let your inner vixen surface? The ASOS Salon high low yellow dress with a fab stone and bead embellished neckline can prove a great choice.
A similarly interesting choice for revealing your inner seductress can be the strapless ASOS Salon Two Print pencil dress which has a bold plunge sweetheart necklace that immediately attracts attention while at the same time leaving a little something for imagination. The items from the ASOS Salon spring/summer 2013 line are currently available in ASOS stores and have a price range between $132 and $246.