Alexa Chung is back! The 28-year-old model and TV presenter is featured in the newest Vero Moda March/April 2012 lookbook rocking some of the Danish brand's hottest pieces for the season ahead. Check it out and draw your inspiration!
Renowned for her quirky style and her unique, super-covetable
appearances, Alexa Chung managed to
become the muse of numerous girls around the world. The 28-year-old
model-turned-presenter doesn't just get to work for famous fashion
brands but she also graces the covers of loads of renowned glossy
magazines. This time, the British It-girl teamed up with Danish
clothing label Vero Moda for its spring/summer
2012 collection.
"Alexa Chung is an inspiring woman to work with. She knows her
fashion references and is able to combine high-end designer items
with high street and vintage in a unique way, putting personality
into whatever she wears," said Katja Hundrup, international PR head
of Vero Moda.
Alexa is featured in the Vero Moda's March/April 2012 lookbook
rocking some of the brand's goodies for the season ahead. Lovely
cherry mini dresses, loose pants, kimono blazers, long shirts, sexy
shorts, breezy tops and shirts, peg legs, you can find a riot of
uber-voguish offerings in the new Vero Moda collection. Check out
all those achingly cute stunners and get ready to channel your
inner boho babe! What more could we want? Have a look and prep your
wardrobe for warmer days!
Inspired by the '50s and '60s fashion, the latest Vero Moda
collection for spring/summer 2012 is rife with chic, effortlessly
hip pieces. It's time you nail this season's hottest trends adding
some super-cool goods from the Danish brand's line. And Alexa seems
to be the perfect choice to represent these utterly gorgeous
vintage beauties. Well, Ms. Chung is definitely the style icon of
the new generation.
Asked whether New York or London is better for shopping, Alexa told
Grazia Daily that, "Err, they are quite similar actually, they both
have good vintage shops, for sure. I think if anything, it’s
depleting faster in London, so in New York you still have the
chance to pick up some great gems. Whatever you need you can get it
in either. For example vintage you can get in Brick Lane or
Williamsburg, and then for high end you have Dover St Market in
London or Barney’s Co Op in New York."
Alexa Chung has also been named the new BFC Young Style Ambassador
by the British Fashion Council. Her new role will be to "promote
British fashion design talent to a global market," the BFC said in
a release.
"We’re delighted to announce this role for Alexa," BFC CEO Caroline
Rush said. "She is hugely influential in both the fashion industry
and to the wider public, who have voted her as winner of the
British Style Award at the British Fashion Awards for two years
running."
Photos courtesy of Vero Moda


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chloejo says:
Posted on 10 Apr 2012
fashion
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