Alexa Chung for Vero Moda Ad Campaign

Alexa Chung is the new face of Vero Moda. The 28-year-old It-girl dazzles in the international fashion brand's fall/winter 2011-2012 campaign sporting some fabulous, effortlessly cool ensembles. Think schoolgirl chic, Peter Pan collars, playful polka dots, over the knee socks, or dainty tulle dresses, and get ready to stand out as a genuine fashionista!

Alexa Chung is the new face of Danish brand Vero Moda. The 28-year-old model, DJ, TV presenter and designer stars in the label's fall/winter 2011-2012 campaign sporting lots of 'glamorous vintage classics from the seventies'. The photos were shot earlier this year in an amazing New York apartment and manage to perfectly capture the essence of the collection that has a strong Chung-inspired feeling.

Renowned for her quirky, cool and effortlessly hip style, Alexa is a constant point of reference for fashion addicts around the world. "Alexa Chung is an inspiring woman to work with. She knows her fashion references and is able to combine high-end designer items with high street and vintage in a unique way, putting personality into whatever she wears," says Katja Hundrup, the brand's International PR and Image Responsible.

The Vero Moda fall/winter collection features sheer, feminine, Peter Pan-collared cream blouses, see-through polka dotted skirts with underskirts, delicate one-shouldered loose dresses, soft, lovely sweetheart short jackets, cute strapless dresses made of tulle layers, classic tailored pants, faux fur jackets, transparent tops with pearly collars, but also knee-high socks, gloves, berets and hats.

In the latest Vero Moda Post, Alexa says that, "I love a detachable collar. I think the Sixties vibe suits my body type, which is skinny legs and a boyish frame." As for her wardrobe, the Brit It-girl admits that, "I have no idea what percentage of my wardrobe is designer as opposed to high street and vintage - it's just a complete mishmash of everything." Moreover, she confesses that, "I'm not dictating to people what to wear, I'm dressing to make myself happy."

Miss Alexa Chung follows the footsteps of other gorgeous Vero Moda girls such as Kate Moss, Gisele Bündchen, Helena Christensen and Erin Wasson. "We chose Alexa Chung to make a statement for Vero Moda. She is an extremely fashion conscious woman and will surely provide extra focus on Vero Moda's trend styles," Katja Hundrup said.

"We know that Alexa is the perfect choice for Vero Moda, and we feel certain that the collaboration will take Vero Moda to a higher level and provide our brand with an added value since she is more than just any model and appeals perfectly to our target group. We feel honoured and complimented and are looking very much forward to our collaboration," Hundrup added.