With Sasha Pivovarova looking just like a surreal fairytale princess, the Alberta Ferretti spring/summer 2011 ad campaign is without any doubt more than fabulous, taking us into a world of timeless innocence and fantasy.

Sasha Pivovarova is the main character in the Alberta Ferretti spring/summer 2011 ad campaign. Just a glimpse at the photos taken by Paolo Roversi it seems like entering into a fantastic world where everything begins with "Once upon a time..." and ends with "...and they lived happily ever after."

For the latest Alberta Ferretti ad campaign, a series of bohemian and sweet photos were made depicting a beautiful and innocent girl wearing stunning chiffon and lace dresses. In fact, this campaign flawlessly reflects the spirit of the spring/summer 2011 collection.

Alberta Ferretti created a special collection that exudes femininity through ground-skimming romantic dresses floating around the body and delicate fabrics, such as lace and crochet, that smoothly embrace a woman's silhouette.

Alberta Ferretti Spring/Summer 2011 Ad Campaign Alberta Ferretti Spring/Summer 2011 Ad Campaign


It seems that very few photos can say more than a thousand words. Well, at least this is the case of this amazing ad campaign that screams romanticism and fairytale through all its pixels. Moreover, beautiful model Sasha Pivovarova looks girly and innocent, yet extremely feminine and sexy. The details on the dresses and the ruffles are the elements that add that oh-so-romantic and delicate, yet playful touch to the look, while the colors bring subtlety and purity.

Alberta Ferretti Spring/Summer 2011 Ad Campaign Alberta Ferretti Spring/Summer 2011 Ad Campaign

Photographer: Paolo Roversi
Stylist: Anastasia Barbieri
Hair: Odile Gilbert
Makeup: Sally Branka
Model: Sasha Pivovarova