Macy's has teamed up with Alberta Ferretti to create a spectacular fashion collection for the Impulse line with a total of 30 stunning pieces available to choose from. Check out the new designs and find out if they are a perfect match for you!

Macy's is continuing its fruitful collaborations with esteemed fashion designers teaming up this time with renowned Italian designer Alberta Ferretti to bring high-end styles to fashion addicts at a more affordable price. The collection which features the designer's trademark soft and flowing silhouettes enchants from first glimpse, so if you're all about underlining your fashion icon style, take a peek at Alberta Ferretti's Impulse line for Macy's and pick up your favorites as with a retail price ranging between $49 to $119 and with a retail time of only 10 weeks, these outfits are most likely going to sell like hotcakes.

The collaboration between Macy's and Alberta Ferretti aims to satisfy the fashion needs of women aged 18 up to 40, so prepare to be enchanted by an array of fabulously detailed ensembles that range in style from casual-chic to elegant and classy. Macy's marketing executive vice president, Martine Reardon, revealed to WWD at the time of the collaboration announcement that they are thrilled to be working with the designer as she is 'very top of mind today'. He said that:

“She just had two very successful shows. She appeals to an international consumer as well as an American consumer, and her fabrications are very soft, very feminine, chiffonlike, drapy, comfortable and really pretty, yet they look very elegant.”

The designer's trademark dresses exude elegance and freshness due to the soft lines they follow as well as due to the lightweight fabrics that manage to follow the feminine forms precisely, helping to boost sex-appeal in a very elegant manner. Nothing too bold, nothing too revealing, only the right amount of skin exposure created through carefully thought and placed cuts, so if you're all about showing off your inner goddess style, turn towards the lovely dresses signed Alberta Ferretti for Macy's.

The casual-chic line of the collection is given through stylish peasant blouses, lovely knitwear, skinny fit pants and printed ensembles, so dare to experiment with different textures and designs to show off your sophisticated personality and fashion sense. The color palette is in perfect coordination with the new season trends, so prepare to be enchanted by lovely brights such as pink, turquoise, orange, timeless white as well as cools and neutrals. Whether monochrome or printed, the designs look amazing, so stock-up on your favorite pieces as the collection is limited edition and will only be available for purchase for 10 weeks.

Photos courtesy of Macy's