Calvin Klein ads have always been racy, especially campaigns for the brand’s underwear and jeans, but some have become iconic and are a very important chapter in the history of fashion photography.

See some of the hottest Calvin Klein ads, with either celebrities or supermodels, that made a lasting impression and helped cement the brand over the years. While Justin Bieber is the latest addition to the Calvin Klein’s canon, the fashion house founded in 1968 has been pushing boundaries since the early ‘80s, when it revolutionized the men’s underwear market with sexy shoots.

Justin Bieber – Calvin Klein Underwear and Jeans 2015

After showing his underwear for free for the past few years every chance he gets, Justin Bieber has found another lucrative use of his abs. The Canadian singer is the star of one of the hottest Calvin Klein ads, joined by Dutch model Lara Stone. 

Justin Bieber For Calvin Klein
Justin Bieber Calvin Klein Underwear
Photographed by Mert Alas and Marcus Piggott, the newest Calvin Klein underwear and jeans ads are a throwback to one of the most iconic campaigns of the brand, the 1992 ads featuring Mark Wahlberg and Kate Moss.

Eva Mendes and Jamie Dornan – Calvin Klein Jeans Spring 2010

Eva Mendes And Jamie Dornan Calvin Klein Jeans Spring 2010

In one of the most seductive Calvin Klein campaigns, Eva Mendes and model turned Mr. Christian Grey Jamie Dornan turned up the heat. Oiled up and lying on the sand, the two stroke plenty of sexy poses, photographed by Steven Klein. Eva’s sleek hair contributed to the sexy tone of the commercial, but the most iconic image of the shoot is definitely the one where Dornan is holding her down on the sand.

Mark Wahlberg – Calvin Klein Underwear 1992

Mark Wahlberg Calvin Klein 1992

One of the most iconic photoshoots for the brand also resulted in some of the hottest Calvin Klein ads. Fresh off his musical success with his hip-hop group “Marky Mark and the Funky Bunch”, the Boston native turned to modeling and made the right choice. Shot by Herb Ritts, the ads that featured Marky on his own and with supermodel Kate Moss have become synonymous with Calvin Klein Underwear for years.

Kate Moss – Calvin Klein Obsession 1993

Kate Moss Calvin Klein Obsession 1993

After joining Marky Mark for the underwear campaign, Kate Moss starting cementing her image as the newest supermodel in 1993, when she went topless for Calvin Klein’s Obsession perfume ad. At the age of 19, Kate Moss had already been modeling for 5 years, and her “heroin chic” look for the Obsession campaign raised questions about her weight and health, but ended up propelling her to A-lister status in the fashion world.

Natalia Vodianova and Jamie Dornan – Calvin Klein Jeans Fall/Winter 2004

Natalia Vodianova And Jamie Dornan Calvin Klein Jeans Fall Winter 2004

Before his big screen debut in 2006’s “Marie Antoinette”, Jamie Dornan focused on his modeling career, and his campaign with Russian model Natalia Vodianova ended up as one of the hottest Calvin Klein ads. Shot against a black backdrop, the ads features the two model in plenty of sexy positions, in various states of undress.

Jamie Dornan and and Kate Moss – Calvin Klein Jeans Fall/Winter 2006

Jamie Dornan And Kate Moss Calvin Klein Jeans Fall Winter 2006

Even if he continued to get parts in movies, the Irish actor didn’t abandon modeling and some of his most famous work includes the photoshoot for CK Jeans with a topless Kate Moss.

Charlie Hunnam and Doutzen Kroes – Calvin Klein Reveal 2014

Charlie Hunnam And Doutzen Kroes Calvin Klein Reveal 2014

Shot by Mert Alas and Marcus Piggot, the fragrance campaign paired the “Pacific Rim” star with Victoria’s Secret Angel Doutzen Kroes, and the result is one of the hottest Calvin Klein ads. The two shot campaigns for Reveal for Her and for Him, both equally tantalizing.

Zoe Saldana – Calvin Klein Underwear Fall 2010

Zoe Saldana Calvin Klein Underwear Fall 2010

After her big break in “Avatar” and long before “Guardians of the Galaxy”, Zoe Saldana became the face of Calvin Klein Underwear with a series of very sexy ads. Shot by Mikael Jansson, the black and white photos for the campaign perfectly reflect the “Envy” theme.

Kellan Lutz – Calvin Klein Underwear 2010

Kellan Lutz Calvin Klein Underwear 2010

After the first two “Twilight” movies, actor and model Kellan Lutz was featured in one of the hottest Calvin Klein ads for underwear. As the face of the Calvin Klein X underwear, Lutz seemed to enjoy cementing his sex symbol image with the very sexy shoot.