The new Gucci 2014 watches & jewelry campaign shot in London by acclaimed photographer Sølve Sundsbø gives a glimpse into the label's interpretation of timeless luxury. The upscale label has selected models Nadja Bender and Tommaso De Benedictis to present the glamorous accessories and it couldn't have made a better choice as the two simply ooze elegance and sophistication.

The new campaign, which will be featured at Baselworld 2014 starting with April, revolves around chic portraits inspired by the work of photographers Franco Rubartelli and Olivo Barbieri from the 1960s. The concept ensures the focus is placed exactly were it needs to be: on the stunning pieces the luxury retailer is bringing in the spotlight for the spring/summer 2014 months and beyond.

Gucci Watch 2014 Campaign

The Gucci watches and jewelry are part of the Italian luxury label's most iconic accessories ranges. For women, the label brings two watch styles into the spotlight : a new Horsebit timepiece decorated with a diamond pavé embellishment around the top and the Interlocking timepiece in 18kt pink gold and black PVD. The label's suggestion for men this season is the G-Timeless Slim Automatic watch, which features a light silver diamante pattern dial and a black leather strap which provides an interesting contrast, heightening its appeal even more while still preserving its timeless allure.

Gucci Watches And Jewelry 2014

In terms of jewelry, the options from the new Gucci 2014 accessories campaign have a more modern spin. Featured in the new campaign are items from three lines: the Horsebit, Bamboo and Diamantissima. The three styles of the wide bracelets in yellow, pink and white gold encrusted with diamonds are perhaps the boldest accessories featured in the new campaign and belong to the Bamboo range.

The three luxurious rings featured in another ad are part of the Diamantissima collection, while the bracelet and ring combo, both made from 18kt gold, are included in the Horsebit range.

Gucci Jewelry 2014
Gucci 2014 Rings
Gucci Mens Watch 2014

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Photos: Gucci Timeless