Florence Welch entered the fashion industry with a jewellery line. Find out more about the star's project.


Florence Welch has just launched Flotique, a small jewellery boutique which brings modern alternatives that are ideal for making a statement without necessarily screaming for attention. The new options have a strong abstract vibe and are inspired by the star's music. The Flotique by Florence Welch capsule collection isn't simply an excuse to promote the star's work as so many celeb lines tend to be. With no logo in sight, the new pieces attract attention though their beauty as opposed to the celeb behind them. The Artdeco inspiration behind each piece is fairly easy to detect.

The star has limited the selection to six easily defining options with certain recurring motifs: Ceremonials 'O' multistrand necklace, the Ceremonials 'A' cuff bracelet, Ceremonials 'A' dangling earrings, Ceremonials 'A' pendant necklace, Ceremonial cage ring and, last but definitely not least are Ceremonials dangling 'O' necklace. Can you spot the '30s allure of the new options? The Flotique jewellery pieces are made out of black rhodium and polished brass.

Florence Welch Jewellery Line, Flotique Florence Welch Jewellery Line, Flotique Florence Welch Jewellery Line, Flotique Florence Welch Jewellery Line, Flotique


Florence Welch's jewellery designs have a price range between 20 and 50 pounds. The award winning star is off to a good start with the new collection and we sure hope the upcoming Flotique jewellery launches will bring a more extensive set of alternatives from 26-year-old beauty.

Even though the new pieces aren't intended to be a trendy choice, abstract touches, whether we're talking prints or accessories are the 'it' motif of the season, making the new alternatives perfect choices to perk up your new season look.
If you're looking for a simple way to perk up your look without going overboard, the new Flotique jewellery collection can prove an ideal choice as they pack just enough interest to attract attention without feeling overly conspicuous. Check out the star's e-commerce site to find out all the details about the star's latest products.

Florence Welch Jewellery Line, Flotique Florence Welch Jewellery Line, Flotique


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Photos: Flotique.com