Although it is a well known fact that Taylor Swift has become the new face of Cover Girl, up until now only a few details about the marketing campaign have been released. Take a sneak peek at the ad that will be released in January 2011.
Talented and extremely beautiful, Taylor Swift has rapidly become one of the most popular teen idols of the moment. Her amazing charisma that has mesmerized millions of teens worldwide hasn't gone unnoticed and back in April Taylor was chosen to promote the CoverGirl NatureLuxe line, a nature inspired cosmetic luxury line that will be released at the beginning of next year.
Vince Hudson, General Manager of CoverGirl cosmetics chose to
make an official statement regarding the topic that explains the
main reason for this well thought choice: 'Taylor’s naturally
polished and beautiful look fits perfectly with the new luxury
makeup line Hudson
We specifically designed this line for women who, just like Taylor, want high quality products that flatter her lifestyle and environment. NatureLuxe provides luxury that isn’t extravagant, but rather simple, modern elegance that is inspired by nature.'
Regarding the line she is promoting Taylor declared: “I’m really excited for people to discover the new NatureLuxe line from CoverGirl!” Taylor said. “The Silk Foundation and Gloss Balm are really light and fresh, they feel amazing on my skin.”
Taking into account the fact that that the luxury targets environmentally conscious women the soft green outfit that gives Taylor a romantic allure is a classic choice is clearly delivers the message, although few original touches are being added. Taylor's angelic beauty is wonderfully highlighted thought the entire duration of the commercial draft proving that she was indeed the perfect choice for the brand.