Moët & Chandon has launched its new international ad campaign featuring Scarlett Johansson who became first celebrity ambassador for the world's largest Champagne house in March 2009.
The beautiful Scarlett Johansson
looks incredibly sexy in the new Moët & Chandon ad campaign
made by British photographer Tim Walker who was chosen by the brand
in order to reflect the glamorous touch of this champagne.
The 26-year-old actress has been named first celebrity ambassador
of the famous brand in March 2009 when she said that she was
excited about the new collaboration.
“I am honored to have been chosen as their ambassador and to make
history with the brand, as the first celebrity face of
champagne.”
Moreover, Frédéric Cumenal, chairman of Moet, said that Scarlett
was the "obvious choice’ to be the company’s celebrity
ambassador."
The first ad campaign from 2009 was made by renowned photographers Mert Alas and Marcus Piggott. For the new campaign the champagne house has chosen British photographer Tim Walker in order to reflect the glamorous touch and uniqueness of this champagne.
All the amazing photos in the ad campaign, meant to express the
sensuality and beauty of the actress, were taken at Château de
Trianon, an impressive residence in Epernay, North East of Paris,
France.
Scarlett Johansson is the reflection of the rich patrimony and
savoir-faire of Moët & Chandon, which is the most loved
champagne since 1743, a universal symbol of joie de vivre and
success.
In a release, Moët & Chandon President & CEO Daniel Lalonde
said, “Moët & Chandon, the most loved champagne since 1743, is
a universal symbol of joie de vivre and success. This new campaign
highlights a return to the immutable elegance and glamour that are
inherent to both Moët and Scarlett.”
The Moët & Chandon campaign includes print, outdoor and online
advertising.
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