Lea Michele strikes a gorgeously sweet and glamorous pose for Candie's spring 2012 campaign named 'Hanging at Home'. The 25-year-old 'Glee' actress looks stunning in her bedroom, lounging by the pool, or in the kitchen baking a tasty pink cake. Take a peek at the first images and watch a special behind-the-scenes video!
Welcome to Candyland! Lea Michele stars in the
newly released Candie's campaign and she
looks wonderfully flirty and cute. Named 'Hanging at Home', the
brand's spring 2012 campaign was shot by fashion photographer Yu
Tsai at a private residence in Beverly Hills and features the
lovely 25-year-old 'Glee' actress in her bedroom, lounging by the
pool, in the kitchen baking a tasty pink cake, or drinking a green
juice.
In the ads, Lea sports some fabulous, oh-so-playful looks from the
new Candie's collection. Pretty prints, a kaleidoscope of soft
colors, and lots of irresistible shoes and accessories are key
ingredients of this young and fresh line.
Speaking about her role as Candie's new face, Lea Michele said in a
statement that, "It's really exciting. Candie's is such an iconic
brand and I am so happy to be working with them. The concept for
the new Candie's at Kohl's campaign is about enjoying being at
home, feeling relaxed, comfortable and happy."
As for the famous label, Dari Marder, chief marketing officer of
Candie’s parent company Iconix stated that, "Everyone is obsessed
with Glee, especially Lea Michele and so are we. We are thrilled to
announce Lea as the face of Candie’s for 2012." Julie Gardner,
Kohl's executive vice president and chief marketing officer, said
that, "Lea Michele is a recognizable star and relevant in today's
pop culture. We are excited to announce her as the new Candie's
girl and confident she will resonate with our young shoppers who
want great style at a great value."
The beautiful actress follows in the footsteps of past Candie's
girls including Vanessa Hudgens, Hayden Panettiere, Fergie and
Britney Spears. Michele says she particularly loved Spears' old
ads. "I think they're fun and flirty and show off her body great,"
she said. "Her campaign that she shot was gorgeous and she is just
such an icon, so when you pair her with the iconic brand of Candies
it was just amazing," the actress added.
The Candie's spring 2012 multimedia campaign will debut in the
March issues of different fashion and lifestyle magazines such as
Seventeen, Teen Vogue and Cosmopolitan, along with outdoor and
in-store ads. You can find all the goodies in the Candie's
collection exclusively at Kohl's Department Stores and on
Kohls.com.
Photos courtesy of Candie's


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