It seems that the Simpson sisters are joining hands to upgrade tween fashion styles as they are going to release a tween line signed Jessica Simpson which Ashlee will help co-design. Find out more details next!
Simpson and her little sis Ashlee are expanding their
talent by entering the tween category, as the two have signed on to
develop a tween clothing line. The Camuto Group, the company which
holds the Jessica Simpson license has agreed with The Jones Group
Inc. to create and distribute the new Jessica Simpson tween
apparel, meaning tweens will now be able to experiment with
celebrity fashion style.
Jessica Simpson has created cosmetics, shoe designs, jeans as well as sportswear for adults and now she's taking things to a whole new level.
The new collection is already in process and will hit the shelves somewhere in fall to ensure girls look super-stylish from an early age. A true fashionista knows how to dress well from an early age, so pick-up some tips from Jessica Simpson's style and look fabulous.
The line will feature tween sizes from 7 to 16, so you can find
the perfect fit for you. With her sister Ashlee on her side the
collection will probably be amazing and diverse as Jessica and
Ashley have two completely different styles, both unique and
gorgeous. Jessica is quiet excited about the collection and
“Creating a tween apparel collection was a natural extension for the brand. I’m excited to bring my sister, Ashlee, along as co-creative director of this division, because she brings a savvy rocker edge that defines today’s tweens,”
The collection will feature sportswear, denim jeans, leggings, shorts, hoodies, vests, graphic T-shirts, shrunken knits as well as drawstring-pants. Jessica and Ashley will be co-creative directors of the line which focuses on bringing a fresh and playful look into tween fashion.
Ashlee has always showed support for her big sister, so no wonder she didn't skip the chance to help her sister design fun clothes, the two being quite passionate about fashion.
What do you think about the sister's new line? Would you consider purchasing anything from Jessica Simpson's tween line?
Photos courtesy of WWD, PR Photos