It seems that the Simpson sisters are joining hands to upgrade tween fashion styles as they are going to release a tween line signed Jessica Simpson which Ashlee will help co-design. Find out more details next!
Jessica
Simpson and her little sis Ashlee are expanding their
talent by entering the tween category, as the two have signed on to
develop a tween clothing line. The Camuto Group, the company which
holds the Jessica Simpson license has agreed with The Jones Group
Inc. to create and distribute the new Jessica Simpson tween
apparel, meaning tweens will now be able to experiment with
celebrity fashion style.
Jessica Simpson has created cosmetics, shoe designs, jeans as well as sportswear for adults and
now she's taking things to a whole new level.
The new collection is already in process and will hit the shelves
somewhere in fall to ensure girls look super-stylish from an early
age. A true fashionista knows how to dress well from an early age,
so pick-up some tips from Jessica Simpson's style and look
fabulous.
Photo By Thomas
Iannaccone
Photo By Thomas
Iannaccone
The line will feature tween sizes from 7 to 16, so you can find
the perfect fit for you. With her sister Ashlee on her side the
collection will probably be amazing and diverse as Jessica and
Ashley have two completely different styles, both unique and
gorgeous. Jessica is quiet excited about the collection and
says:
“Creating a tween apparel collection was a natural extension for
the brand. I’m excited to bring my sister, Ashlee, along as
co-creative director of this division, because she brings a savvy
rocker edge that defines today’s tweens,”
The collection will feature sportswear, denim jeans, leggings, shorts, hoodies,
vests, graphic T-shirts, shrunken knits as well as
drawstring-pants. Jessica and Ashley will be co-creative directors
of the line which focuses on bringing a fresh and playful look into
tween fashion.
Ashlee has always showed support for her big sister, so no wonder
she didn't skip the chance to help her sister design fun clothes,
the two being quite passionate about fashion.
What do you think about the sister's new line? Would you consider
purchasing anything from Jessica Simpson's tween line?
Photos courtesy of WWD, PR Photos


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