Dutch magazine 'Jackie' sparks fury as an article featuring racist slurs targeting Rihanna has been published. The editor-in-chief issued an apology and later quit the position but that didn't hold Rihanna back from firing back to the article's choice of words, via her Twitter account!

It seems that Rihanna has been targeted by racist slurs that triggered immediate fury from Rihanna's fans as well as the diva. Apparently, a Dutch article written in 'Jackie' fashion magazine caught immediate attention and response from Rihanna's fans which led to the magazine having to issue an apology to the singer.

The fashion magazine's editor-in-chief insists that the entire situation was just a 'bad joke' and no harm or negativity was intended. According to Jackie Magazine's Facebook page, the fashion magazine's editor-in-chief, Eva Hoeke, issued a statement via Twitter in which she apologizes for the article and claims it was all just a joke. However, readers and Rihanna took things as serious as possible as the following slurs were used:

“Rihanna, the good girl gone bad, is the ultimate n&^%$r b*&@#h and displays that gladly, and for her that means: what’s on can come off. If that means she’ll be on stage half naked, then so be it”.

The article also makes reference to Rihanna's curvy body and refers to the singer's backside as 'ghetto a$#'. The comments quickly managed to circle the world and Rihanna, who was involved in another racist incident in Lisbon, took it to Twitter to respond to Eva Hoeke and said in two messages that:

“@evajackie I hope u can read english, because your magazine is a poor representation of the evolution of human rights! I find you disrespectful, and rather desperate!! You ran out of legit, civilized information to print! There are 1000's of Dutch girls who would love to be recognized for their contributions to your country, you could have given them an article. Instead, u paid to print one degrading an entire race! That's your contribution to this world! To encourage segregation, to mislead the future leaders to act in the past! You put two words together @evajackie with the intent of abasement, that made no sense..."NI^%A BI&%H"?!....Well with all respect, on behalf of my race, here are my two words for you...F*&K YOU!!!”

According to Jackie Magazine's Facebook page, Eva Hoeke has decided to quit her job and issued another statement which is meant to make clear why the term was used, that it was used to describe a dress not Rihanna and that the slur was not intended to be racist. The now ex editor-in-chief of Jackie said that:

“I realize that my first reaction through Twitter, in which I indicated that it was a joke, has been an incomplete misrepresentation what me, and also the author of the article, meant. The term ‘ni^%ab*@ch’ came from America and all we did was describing a style of dress. Because of the enormous pressure through social media I was enticed to promise amendment regarding the linguistic usage in future issues of Jackie. Apart from that I also offered a rectification. I have now come to the conclusion that rectification is not the right solution. I regret that I have taken a stand too quickly regarding an article in Jackie — which moreover had no racial motive at its basis. Through the course of events, me and the publisher have concluded that because my credibility is now affected, it is better for all parties if I quit my job as editor-in-chief immediately. After putting my heart and soul into Jackie magazine for eight years, I realize that these errors – although without malicious intentions – are enough reason for leaving.”

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