Gwyneth Paltrow was seen everywhere lately. Her busy schedule implies promoting her cookbook 'My Father's Daughter', appearing on 'Glee' and working on her first album. Now, the beautiful actress was announced as the new ambassador for Coach for the brand's upcoming international campaign, marking the company’s 70th anniversary.

It seems that Gwyneth Paltrow is taking every opportunity and transforms it into a real success. The 38-year-old actress who still manages to cause controversy due to the healthy lifestyle she promotes and to her website, GOOP, has a lot going on lately. After announcing her first album with country-pop vibe and writing a cookbook, 'My Father's Daughter', Gwyneth's latest gig is a collaboration with the US luxury leather goods brand Coach.

The actress was announced as the new ambassador for the international campaign of the brand in order to mark its 70th anniversary for fall 2011 and for next spring.

Speaking about the choice they made, the company's president and executive creative director, Reed Krakoff, said that Gwyneth is "a natural choice", adding that "she embodies the spirit, energy, and elegance of the Coach brand".

As for the actress, she confessed that she will always remember her first Coach bag. "I grew up in New York City and I’ve always thought of Coach as the quintessential New York brand. I’ll never forget getting my first Coach bag."

The ads, print, digital and outdoor, which were shot by Peter Lindbergh on a Manhattan rooftop, will be released for select markets in Asia and Europe, in countries such as France, Spain, the U.K., Portugal, and China.

Mother of two and Oscar-winning actress, Gwyneth Paltrow also released a cookbook called 'My Father's Daughter: Delicious, Easy Recipes Celebrating Family and Togetherness' that is dedicated to her late father, Bruce Paltrow, and includes many of his favorite recipes.

Gwyneth Paltrow is the New Brand Ambassador for Coach

Photo courtesy of Getty Images