Revlon has already chosen its newest ambassadors for the early 2012 campaigns. Glamorous and uber successful actresses Olivia Wilde and Emma Stone are featured in the ads and other interesting projects of the brand.
Hollywood hotties Olivia Wilde and Emma Stone have added a great endorsement
deal to their long list of achievements becoming the global
ambassadors of Revlon Cosmetics. The two join a number
of celebrities who have represented the brand in the past such as
Kate Hudson, Jessica Biel, Jessica Alba, Halle Berry and Elle MacPherson.
According to brand representative, Alan Ennis, Revlon’s president
and chief executive officer, the two well known actresses are the
perfect depiction of the Revlon woman who is “glamorous, confident
and bold.”
The two stars are more than just other two pretty faces. They
“embody strength, beauty and femininity. Emma is so classic in a
Grace Kelly real movie star way and she is an amazing actress as
well. Olivia has the most unbelievably beautiful eyes and she is
also cool and intelligent. I cannot wait for everyone to see our
new Revlon campaigns.”
The company's perspective on the attributes of the powerful modern
woman resonate well with Emma who has been familiar with the brand
from an early age: “Revlon recognizes that every woman is
multifaceted and magnificent in their own way and the expression of
individuality is as important to Revlon as it is to me. I have been
familiar with Revlon for as long as I can remember,” she stated. “I
vividly recall my mom wearing Revlon makeup and I remember getting
to the age when I was finally able to wear Revlon myself.”
In turn, Olivia Wilde holds great respect for the company due to
their commitment for enhancing women's beauty and health: 'I have
always admired Revlon and their commitment to giving women the
confidence and tools they need to feel beautiful, both inside and
out,” she says. “Creatively, Revlon has never been afraid to push
the envelope, which is important to me. I also love that
they use their tremendous recognizability around the world to do
good as one of the industry’s biggest champions of women’s health.
It’s exciting to join a company with a big heart and big
ideas!”
The two beauties will be featured in an ad campaign which will
promote a new color cosmetics line and new nail enamel
products which are set to hit the store shelves in early 2012.
However, fans of the brand and of the two actresses will get the
chance to see photos of the stars in the months and weeks before
the official launch as long as they follow the Revlon brand on
Facebook and Twitter.
On the other hand, the two newest ambassadors of the brand don't
have personal profits on their minds only. Both of them are
planning to become actively involved in supporting the brand's
philanthropic efforts. The brand's philanthropic activity history
is fairly impressing as more than $65 millions have been raised for
women's cancer research in the past 10 years.
Photo credit: Getty Images


Comments
renita says:
Posted on 11 Aug 2011
wanna change colour of my hair.. what the good colour ?
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