“Reinvent Yourself: How often in a lifetime can we reinvent ourselves?” Diane Kruger stars in Jaeger-LeCoultre's latest campaign called 'Reinvent Yourself' directed by Fabienne Berthaud aiming to empower women around the world. Diane Kruger, who is a former fashion model and ballerina, has managed to become a real inspiration for the brand. “Diane Kruger has consistently led each moment of her life with confidence and determination, continually reinventing herself while preserving the full force of emotions, of graceful charm and of elegance,” said Jaeger-LeCoultre.
Diane Kruger is also Jaeger-LeCoultre's image for the brand's Rendez-Vous collection, a range of uber-chic pieces for delicate and refined women. Gracefully rounded, designed in pure Art Deco style, and graced with a precious mother-of-pearl marquetry dial, it accompanies elegant ladies around the clock. Diamond gem-setting lends the ultimate touch of sophistication to the label's unusual timepieces.
“I love the idea of the rendezvous, the secret,” Diane Kruger says of the of Jaeger-LeCoultre's sophisticated collection. “This watch is brand-new and very classic.”
Indeed, why should we live only once when in every woman there is a unique, mystifying, elegant, distinguished, exceptional woman, a woman of mystery who, like an actress, reinvents herself every day? As a ballerina, model, actress, or simply as a woman, Diane Kruger has always lived every moment of her life with confidence and determination, managing to reinvent herself, while still keeping her grace and elegance. The Rendez-Vous watch thus pays a fitting tribute to her character. Her grace and cosmopolitan spirit and life choices inspire the feminine universe of Jaeger-LeCoultre.
“Watches are very important because they’re not just a piece to tell me what time it is; they’re a part of my everyday attitude - an obvious reflection of one’s personality,” says Kruger, who wore a Jaeger-LeCoultre watch from the 1800s to this year’s Met Costume Institute Gala. “A watch is something very personal. For me, it is something understated; it shouldn’t be too obvious. I love to discover a watch, to really have to look at it to appreciate its beauty and the way it was made.”