Nails Inc is launching Gel Effect nail polishes for fall 2013. The label has pampered its fans with a myriad of textured nail polishes in collections like Bling it On Feathers or Leather Effect, but it seems like this time, the cult favorite brand has focused its attention on more practical matters. Of course, in theory we all want a fabulous manicure that lasts as long as possible, but in practice lack of time and/or unwillingness to deal with the inconvenience and cost of beauty salon appointments can act as a powerful deterrent and make us settle for an ordinary manicure.

Fortunately, the Nails Inc Gel Effect nail polishes can ensure you get gorgeous nails without all the hassle typical professionally applied acrylic or gel nails are associated with. You don't even need a UV lamp to get the coveted gel nail polish effect, which is a definite plus since the UV lamps are believed to increase the risk of skin cancer. These Nails Inc lacquers have a Plasticizer technology which ensures a high shine finish. The Nails Inc Gel Effect nail polishes come in four tones, two new, Bond Street (violet) and Kensington High Street (mulberry) and two best sellers from the label which fans will instantly recognize: Porchester Square, a muted mushroom tone and St James, a classy red tone which oozes sexiness.

Nails Inc Gel Effect Nail LacquerNails Inc Gel Effect Nail Varnish

Unfortunately, there's a downside to these Nails Inc Gel Effect nail polishes: they won't last three weeks chip free as professional gel manicures do. Instead, these offer perfectly polished, chip free nails for about the same time a regular nail polish would. However, apply the Nails Inc Kensington Caviar Gel Effect Plumping Top Coat and you'll get glossy, chip free nails for a full week!

Nails Inc Gel Effect Nail PolishNails Inc Gel Effect Top Coat

The new Nails Inc Gel Effect nail polishes will be available for purchase beginning with August 2013. Each of these nail polishes will sell for £14 each. Have you experimented with at home gel nail polishes? Were you happy with the results? Will you try any of these Nails inc Gel Effect nail lacquers in the following months?

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Photos: Nails Inc