Nails Inc. celebrates 15 years in business this year. To mark the milestone, the label chose Alexa Chung as its new face and brought chic new nail polish bottles designed by Fabien Baron, plus two nail polish collections in collaboration with the British style icon. The new nail lacquer bottles are 40% bigger than the current Nails Inc paint pots, and hold 14 ml of product. The brush was also redesigned to allow better control, easier application and improved performance.
The first Nails Inc. Alexa Chung nail polish collection is inspired by fabrics and consists of six nail polish tones that seem to display the star's favorite textures, including a rendition of the brand's Leather polish, which was one of Alexa's favorite textures from the brand.
Here are the options that will hit the counters starting with August, as described by the brand:
Alexa Lace in Red – The fine detail of lace has been brought to life using the latest red matte particles in different sizes creating a delicate lace effect, especially when applied over your favorite nude.
Alexa Cashmere in Mink – gorgeous warming mink shades of matte polish are fused with pure glass pearls to provide a subtle sheen and a luxurious Cashmere texture.
Alexa Silk in Black – smooth and rich shades are complimented by a fine pearl which flows through the polish like silk.
Alexa Leather in Black – inspired by Alexa’s love of our black leather polish, we’ve dedicated this best-selling and award winning polish to her. The polish uses cutting-edge technology which allows it to dry with a matte leather texture.
Alexa Camouflage – blending a mix of green and nude metallic and matte particles to create an innovative camouflage effect for the nails.
Alexa Sequins in Black and Gold – fine matte black particles provide the perfect backdrop for the bold gold metallic glitters, giving the effect of an amazing sequin dress.
In addition to the Nails Inc. Alexa Chung nail polish collection, the brand will also launch a nail care product range, Nailkale, in August in four of the brand's best selling tones. The catch? They're enhanced with kale extract, vitamins A, C, and E and the brand's Regenerating Complex for extra benefits for the nails.