Feeling uber pretty while contributing to breast cancer awareness in one simple step is the concept the China Glaze brand is endorsing through its new collection 'United in Purpose' which features no less than 12 uber feminine and pretty nail polish shades.
Beauty enhancement is only one of the goals of many cosmetic
companies nowadays. A concern for social responsibility and for
important causes that affect women nowadays are beginning to become
important issues that need to be addressed. Breast cancer is a
popular cause retailers turn their attention towards in order to
increase awareness and contribute to the effort while at the same
time gaining extra exposure. China Glaze is the latest
beauty brand to undergo a similar path with its newest collection
consisting of 12 tones.
As one might guess, pink tones are the central focus of the collection. While pastel tones are a natural choice for the theme of such a collection, bolder vibes are also included for diversity. Furthermore, for those who are inclined towards glam tones, the collection features three alluring tones for a classy and ultra seductive touch. Here are the twelve tones you'll be able to choose from:
Though the launch date of the collection or the percentage of sales that go towards breast cancer research have not been announced so far, it is known that the suggest retail price is set at $8 per bottle.
Photo courtesy of China Glaze