Bobbi Brown enlists Katie Holmes to promote her newest spring 2013 launches: the Long-Wear Cream Shadow Sticks. Look into the new makeup options the label has prepared.

Spring marks a new beginning for the Bobbi Brown label that has tapped Katie Holmes as brand ambassador. It's the first time when the brand chooses a celebrity as its representative and judging by the first ad of the new campaign set to debut this February, such strategy was definitely a well thought one. Bobbi Brown sees Katie as a modern Ali McGraw and states that: "Katie is a classic natural beauty, entrepreneur, and mother. When I met her, I thought she was a natural fit for my brand, and felt an instant connection with her because we have so much in common."

Yes, the endorsement deal is a definite score, but focusing closely on the new offerings is the key to rocking similarly gorgeous looks. The new look beautifully exemplifies what the new spring 2013 Long-Wear Cream Shadow Sticks can offer in terms of feature enhancement. The new cream shadow sticks promise high-performance results thanks to an innovative new formula. Having your eyes look spectacular for 8 hours in a row is no longer wishful thinking domain with this new cream shadow stick line.

New Bobbi Brown Long-Wear Cream Shadow Sticks 2013

Whether the new sticks are used to shade, define, smoke up or highlight eyes, you'll enjoy the same pleasant surprise of discovering that there will be no creasing, flaking or fading with these powerful beauty weapons. To ensure that no beauty addict will get excited by the new alternatives only to discover a one or two fabulous choices, the label brings no less than eight spectacular options in the following shades: Bark, Forest Golden, Pink, Iced Blue, Sand Dune, Shadow, Vanilla, Violet Plum.

New Bobbi Brown Long-Wear Cream Shadow Sticks 2013

If you simply must have any of these gorgeous sticks right now, be sure to look for them at If, however, you prefer getting your favorite makeup products from the brand's official website, or at the label's beauty counters, you'll have to wait until February to do so.

Photo courtesy of Bobbi Brown