Cosmetics brand Make Up For Ever will release on January 15, 2011, the first ad campaign dedicated to the no retouching makeup line. Called “HD – No Retouching”, the new campaign is meant to present this “HD” line based on an innovative technology that can be adapted to different conditions that require a flawless look, such as a movie set.


It is more than obvious that all those amazing ad campaigns that reveal a perfect-looking skin are the result of a retouching process. Well, since we want to make a change, maybe this next line named “HD – No Retouching” from Make Up For Ever Paris will bring some positiveness and optimism when it comes to applying makeup, yet keep our naturalness.

Make Up For Ever to Release a No Retouching Ad Campaign


The Make Up For Ever HD No Retouching campaign will present the photos of four women making their self-portrait using a camera or a cell phone. Well, if until now everything seems normal, you should know that every single one of these women will look impeccable, with a flawless skin, without any type of retouching.

In fact, the main purpose of Make Up For Ever is to prove that the “HD” makeup line can give a glowing-looking aspect to your skin regardless any circumstances, even when using a camera or mobile phone. These type of products are 100% suitable for live shows or movie sets.

Make Up For Ever to Release a No Retouching Campaign Make Up For Ever to Release a No Retouching Campaign Make Up For Ever to Release a No Retouching Campaign

The Make Up For Ever HD No Retouching campaign will also be available on web under the form of an interactive video starting with March 1, 2011. Moreover, all beauty addicts will have the possibility to see a 3D scene of the campaign and zoom at maximum on the skin of the four young women who will be using makeup products from the “HD” line. This is the best way for you to watch closer and analyze any imperfection of their skin.

Image courtesy of Make Up For Ever