If you’re upset by the thought of animals suffering for frivolous reasons, select your makeup products carefully, by avoiding brands that still use testing on animals. You’re truly spoiled for choice when it comes to cruelty-free products for any budget.

Discover a few of the best cruelty-free makeup brands that offer quality products in all the shades you could possibly want. Make a difference with every purchase and help the industry get the message that animal testing is outdated and completely unnecessary.

Obsessive Compulsive Cosmetics

OCC is not only one of the best cruelty free makeup brands, it’s also completely vegan. Ingredients like beeswax, lanolin or carmine are never used in OCC products. 

Obsessive Compulsive Cosmetics Cruelty Free

Enjoy their highly pigmented colors, from Lip Tars to eyeshadows, without a trace of guilt and you’ll be supporting a makeup brand that truly wants to make a difference.

Urban Decay Cruelty Free

Urban Decay

Another brand completely dedicated to cruelty-free, Urban Decay is also on its way to become a fully vegan company, with more and more products free of any questionable ingredients. You can find plenty of Urban Decay products without a trace of animal-derived ingredients and their commitment even extends beyond that. Urban Decay doesn’t use ingredient suppliers who test on animals.

Ecotools Cruelty Free


From cosmetic brushes to fake eye lashes, all EcoTools are completely synthetic. Animal hair is often used for makeup brushes, but EcoTools is one of the best cruelty-free makeup brands because it offers softer alternatives. The brand has taken their eco-conscious mission further, with recyclable packaging and reusable pouches.

Lime Crime Cruelty Free

Lime Crime

Another makeup brand that made PETA’s DO NOT test list, Lime Crime is completely dedicated to the cause of cruelty-free cosmetics. Every product is vegan and all the Lime Crime manufacturers are reputable companies that have signed pledges to only source ingredients in a cruelty-free manner. With a beautiful color selection, Lime Crime also has excellent quality control.

Cult Nails Cruelty Free

Cult Nails

When it comes to your nails, one of the best cruelty-free makeup brands also offers the guarantee of a vegan friendly formula. Available in a huge selection of colors, these nail polishes are never tested on animals and contain no animal byproducts. Another huge plus is that all their products are 3-Free, containing no formaldehyde, toluene or dibutyl phthalate.

Aromaleigh Cruelty Free


If you love mineral makeup, the Aromaleigh brand is a small one, but it delivers. With fully vegan and cruelty-free formulas, their mineral makeup does not contain any nano-particles and their colors selection is truly amazing. From foundation and blush to eyeshadows, Aromaleigh is a great choice for cruelty-free makeup that doesn’t contain any animal-derived ingredients.

Sugarpill Cosmetics Cruelty Free

Sugarpill Cosmetics

With plenty of vegan choices, Sugarpill is one of the best cruelty-free makeup brands. Their products cater to both animal lovers and fashionistas who love vibrant colors. Highly-pigmented products in many shades amount to a great line of luxury eyeshadows.

Too Faced Cruelty Free

Too Faced

The entire line of Too Faced cosmetics is cruelty free, but they also offer an extensive list of products that are 100% vegan. From colorful eyeshadow to excellent concealers and foundations, most Too Faced makeup products are also paraben-free.

Elf Cosmetics Cruelty Free

e.l.f. Cosmetics

The last animal-derived ingredients from e.l.f. products, lanolin and beeswax, have been replaced so now the brand also offers vegan cosmetics at excellent prices. They don’t test on animals and select their suppliers for cruelty-free ingredients.

The Body Shop Cruelty Free

The Body Shop

One of the best cruelty-free makeup brands is also concerned with other ethical practices in the production of beauty products. The Body Shop is one of the pioneers of cruelty-free cosmetics and their dedication hasn’t changed after being acquired by L’Oréal.