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Sarah Jack

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Aquarius

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Female
05 Feb 1992
Afghanistan

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sarahjack asked:

20 Jun 2017

Power of Fashion

London Fashion Week showcases the UK’s continued leadership in the fields of fashion and fashion education, which are important British success stories in an industry that is in reality a long way from that portrayed in the ‘Zoolander’ films. Indeed, far from being trivial, fashion remains a powerful vector for ideas and a significant contributor to the UK’s international influenceSTYLE AND SUBSTANCEFashion has always been an important part of how people define themselves and others. As such it can be a powerful tool of influence. This can be direct: studies show we are more likely to trust and even obey orders from people dressed in suits or uniforms . Fashion’s influence can also be indirect and constitute a form of soft power. From Wellington’s boots to Gandhi’s shawl and Mao’s ‘Mao-suit’; from Elizabeth I’s ruffs to Diana’s dresses to Thatcher’s handbags, famous individuals become associated with certain clothes, which they often consciously use to project an image of themselves or their country.
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