Just a while back we've announced the exciting new project Heidi Klum has embarked on: creating her very own fragrance. Now we're pleased to announce the fact that the project is starting to become a reality as the design and latest details about the project were finally revealed. Find out the latest details about the diva's project.
It seems like Heidi Klum has really dedicated a lot of
her energy in developing her first signature
scent. The first pictures of the new scent, 'Shine', as
well as its defining notes have already been revealed. The gorgeous
supermodel has been working closely with her team of experts and
the results are starting to show.
For the perfume, Heidi chose to combine femininity and luxury for an alluring and sophisticated scent: “There are different moods that as a fragrance creator you can travel to. But for my first one, I wanted what I felt my staple would be. I wanted it to be sensual and feminine, but still luxurious and expensive-smelling — because I think there are so many perfumes out there that smell cheap and too sweet.”
A floral oriental based perfume seems to have been the winning
combination the diva along with Aurélien Guichard, Jean Guichard
and Olivier Pescheux of Givaudan have ultimately decided on. As a
result, ' Shine' will mesmerize women with delicate mandarin, pear
and pink peppercorn as top notes.
The core notes of the fragrance consisting of mimosa absolute, lily of the valley and sunflower will add complexity to the fragrance while the base notes that will include vanilla, Venezuelan tonka bean and musk will add the final defining touches to this wonderful bouquet of scents.
As far as the bottle is concerned, classicism and minimalism seem to be the core concepts embraced: an opulent golden shade that exudes opulence in a surprisingly minimalistic matter that is truly synonymic with high class. Available in three sizes, the eaux de toilette will have prices ranging from $17 to $35.
No detail is left to chance and as a result, the ad campaign due
to be released in September has already been planned. It appears
that Heidi is a big proponent of naturalness and trustfulness when
it comes to advertising. As a result, she is opposed to too many
photo retouches: “You can sell a dream, and you can sell a
lifestyle that a woman aspires to have, but you can’t completely
trick her. If people retouch me too much, I get upset — yes, you
can help me out a little here and there, but don’t go overboard. I
have one tooth that’s longer than another, and if you look at the
[Shine] ad my snaggletooth is coming out a little bit — but I like
With everything carefully planned out, it seems that the diva has already started planning ahead. Heidi seems quite confident that her first scent will meet the projected sales figures, so much so that she is already planning to release two additional fragrances: one for spring 2011, while another is due to be launched in the fall of 2013. That's certainly wonderful news for the millions of fans who will come to adore her first fragrance.