Nine West is getting ready to launch its first fragrance titled Love Fury. The scent will be accompanied by the launch of a new exclusive Love Fury-branded pump, so take a peek at what to expect this mid-January, next!

The shoes and accessories brand Nine West is expanding its borders by launching the brand's very first fragrance titled Love Fury. The perfume was created in collaboration with Inter Parfums Inc.

We rely on our senses in life and the olfactory sense has the ability to trigger certain emotions such as happiness and good mood, and the fragrance is not only targeting this emotion, but also the power of seduction.

Jean Madar, the chairman and chief executive officer of Inter Parfums Inc. told WWD: “Love Fury is for the woman who loves the privileges of being a woman — from wearing high-heeled pumps to using fragrance’s power to seduce. The Love Fury woman is sexy and passionate, but above all, once noticed, she is not easily forgotten.”

The new Nine West scent which will be featured in a gorgeous see-through glass bottle featuring a heel inspired cap will have a fruity-floral characteristic and will feature Rose Bud FirNat as top notes, mimosa petals absolute, juicy mandarin and red berries pulp, heart notes of Tiare Tahiti NaturePrint, Jasmine Samback FirAbs, sandalwood and base of orris flower, sensual musk, precious wood and amber.

The fragrance will launch along with an exclusive pair of pointed toe pumps which will take your level of seduction as high as possible. The Love Fury-branded pump will be available in black satin as well as other colors so you can look and feel sexy at all times. Stacy Lastrina, chief marketing officer of Nine West said that “We wanted to illustrate the parallel synergy of footwear and fragrance,” so make sure to give the combo a check in mid-January.

Photos courtesy of WWD
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