The lady who managed to spark controversy with every appearance, Lady Gaga is preparing to launch her first fragrance Fame, which was branded by Coty chief executive officer as innovative. Check out the direction Gaga went with her fragrance!
She's managed to stir up the entertainment scene with her
innovative sound and look and it seems that now Lady Gaga is preparing to
conquer new terrain, this time in the world of perfume. Lady Gaga
is preparing to battle other celebrities who launched into the
fragrance business by launching her very first scent titled 'Fame',
a perfume that has been labeled by Coty chief executive officer
'innovative'. Mr Beetz said about the house's collaboration with
Lady Gaga that:
“Lady Gaga joins a legendary cast of talent for whom Coty has created scents. Gaga’s launch represents my personal credo brought to life....Innovate or die! Absolutely everything about this launch is innovative, from the bottle, to the juice, to the lady herself....She’s zeitgeist in a bottle.”
Despite the fact the diva envisioned her fragrance to display
notes of blood and semen at first, which to be honest would have
been a bit too much for us to handle, the fragrance thankfully took
a different approach to boosting sensuality and enchanting one's
olfactory senses by maintaining its innovative pattern.
According to WWD, the perfumers that worked with Gaga to create Fame pushed the boundaries and created a unique formula as it doesn't have top, middle and base notes. Steve Mormoris, Coty's marketing senior VP said:
“It’s unique because it’s not pyramidal with a top, middle and bottom note, it has a trampoline structure — notes are rising at different rates that are quite random. Some accords will come out if you rub it, other accords will come out later. It has random propulsion and doesn’t have a classic linear drydown. We call it push-pull, and it will smell different on different people. There is a different volatility for different notes, and they’re of differing strengths. They work together harmoniously, but then they undergo metamorphosis on the skin, so you’re constantly surprised.”
Apparently, Fame is also unique through its color as it is the first black eau de parfum created. The diva is known for her unique style, so no wonder that she wanted to make sure her scent is as unique as she is. Mr. Mormoris told WWD that:
“It is the first-ever black eau de parfum and we use language like ‘black like the soul of fame but invisible once airborne,’ which makes the fragrance an allusion to the dark side of fame, the price of fame and the narcissism of fame. The soul of fame being black was the intellectual foundation of the color of the fragrance.”
Lady Gaga's first scent is described as dark, sensual and light, may we dare say just as the singer, accords inspired by the poisonous Belladonna plant, honey, saffron, apricot nectar, tiger orchid and jasmine sambac, so the mix of fruity-floral scents with a bit of a twist is set to conquer the hearts of women across the world. The innovative juice is featured in a simple egg-shaped glass bottle with a cool claw-inspired gold colored top and will be retailed in various sizes. The 100 ml eau de parfum fragrance titled by Gaga 'The Ultimate Masterpiece' will sell for about $79, while the 50 ml scent will be priced at $55. The perfume will also be available in 30 ml size and cost $42 as well as a mini, 10 ml rollerball version which will cost about $19.
Stylish, chic, innovative and artistic are the best ways to describe Lady Gaga's fragrance, so check it out as soon as it hits the shelves and find out if it suits your personality.
Lady Gaga's new fragrance is now available at ULTA
Source & photos: WWD, Getty Images