If last year we saw the Gwyneth Paltrow for Hugo Boss Nuit Pour Femme fragrance campaign, this we'll get to see the star in a new campaign, this time for the day version of the scent: the Hugo Boss Jour Pour Femme fragrance. The new scent belongs to the floral category and caters to modern women who juggle with multiple roles at once, which is why the star proved such a great choice.
Carla Luini, vice president of fashion brands for P&G Prestige told WWD that:“Gwyneth Paltrow embodies hard work, femininity and sophistication. She is a woman that has so many different roles, each and every day. From being an actor to being a mother, a writer, a businesswoman…”. Listening to the star describe her busy schedule makes such claims justified:
“I have had a really good experience working for Boss, and I always say this, but it really is such a perfect job when you have kids. I can only really do one film a year now because of my family and how it all works out, so it’s so nice for me to be able to work for a great company and, you know, I’m going to Spain next week for two days so I still get to travel and meet really interesting people and have a work interaction.”
The star describes the new Hugo Boss Jour Pour Femme as “very uplifting”. The Boss Jour Pour Femme scent is defined by top notes of grapefruit flower and lime which get combined with spectacular floral notes of freesia, lily of the valley and honeysuckle and a dry-down of white birch and amber. The scent created by P&G Prestige Fragrance in collaboration with International Flavors & Fragrances and features bottle is modern and fairly minimalistic, just like the brand's designs.
The Boss Jour Pour Femme fragrance will come in different versions: 30 ml. for $46, 50 ml. for $59 and 75 ml. For $75 and will also feature other products such as shower gel, body lotion and deodorant. The launch date will differ. If in some parts of Europe and in UK, the new Hugo Boss perfume will be available starting with mid or late July, Asian counties will only be able to check it out next year.