Dior is preparing a series of interesting changes to the Dior Addict fragrance range. The high end label is planning on revamping the three scents and prepares a fun new campaign for summer 2012.
The Dior Addict fragrances have caught a lot of attention since
their first launch. Now the Christian Dior label is
planning on re-branding the iconic fragrances with a new and
exciting formula and campaign. Model Daphne Groeneveld has been
chosen to highlight the new perspective.
"She is young, fabulously beautiful, and captivates all who cross her path. Like her, the mythical setting of Saint-Tropez possesses an indefinable je ne sais quoi. With smoldering sensuality combined with irresistible lightness, the young Dior Addict woman dazzles, giving free rein to her daring and desires. Music and dance. Freedom and seduction … Dior Addict, a magic potion and elixir of love, gives women power", the high-end label has said in a press release while François Demachy, Dior Perfume-Creator said that “Dior Addict is a concentration of all the energy and seductive power of Dior. So that the Dior woman may be radiant, captivating and seductive.”
The three fragrances that aim to tantalize our senses are: Dior
Addict Eau de Parfum, Dior Addict Eau Fraîche and Dior Addict Eau
Sensuelle. The Dior Addict Eau de Parfum is the original fragrance
and has a distinguishable oriental vibe and starts off with
silkwood blossom and mandarin wood. At the heart of the fragrance
we find night blooming cereus while vanilla finishes off this uber
The second scent, Dior Addict Eau Fraîche comes in a pink bottle and is aimed to be a bright, fresh, woody fragrance which encompasses grapefruit and bergamot as top notes, continues with freesia and white lotus and delicious pomegranate as a heart while white musk completes this fabulous masterpiece. The third fragrance is a floral one and comes in a lavender bottle. It carries a seductive burst of rose oil and rose top notes which are perfectly complemented by a heart of rose and jasmine oils while at the base we find cedar and soft white musk.
Photo courtesy of Dior