The Bulgari Omnia fragrance range gets an exciting new addition: the Omnia Indian Garnet. As the name suggests, the new scent is inspired by the Indian culture and landscapes along with the magnificent a mandarin garnet which was used the Bulgari jewelry according to Bulgari Parfums managing director Valeria Manini, who told WWD that: “We have often explored India in our jewelry, but less so in fragrances. This was intended as an homage to India, in a very upscale way, but without lapsing into caricature.”
The new Bulgari Omnia Indian Garnet fragrance is scheduled to hit stores worldwide starting with April and is already available for pre-order on the luxury label's website.
The Indian influences can definitely be sensed in the new scent's composition. The Omnia Indian Garnet fragrance created by Firmenich perfumer Alberto Morillas opens up with top notes of mandarin and saffron while a heart of Indian tuberose and osmanthus and base notes of Indian woods and amber complete the stunning new perfume. According to the Bulgari fragrance's creator, the ‘Capriccio a Portofino,’ necklace which features mandarin garnets carved in the shape of leaves was the item that served as inspiration.
In the US the launch of the new scent is strategically planned in time for Mother's Day. The luxury label has chosen model Edita Vilkeviciute for its newest ad campaign, which was lensed by skilled photographer Mikael Jansson. The new ads capture the luxurious allure of the new scent in a very simple and classy manner. In the new commercial, the model wears an elegant gown keeping the new scent in her hand as a precious accessory.
The Bulgari Omnia Indian Garnet perfume will come in three versions: as 25, 40 and 65 ml Eau de Toilette for prices ranging from 46 euros (about $63) to 75 euros (about $103). A bath line featuring beauty oil and a limited-edition 150 g. bar of scented soap will also be launched.