
Beyonce is trying to share some of her energy by creating a new fragrance, her third, called Pulse. Check out the fabulous packaging and prepare your senses to be enchanted by a new citrusy, floral formula!
It's not uncommon for celebrities to design their own signature
fragrances, so it's no surprise Beyonce isn't shy about getting ready to
launch her second signature perfume Pulse. Beyonce's previous
fragrance ad has definitely caused some “heat” and her new
perfume called Pulse is definitely following the same path, a path
of seduction and glamour.
Beyonce's Pulse fragrance has been created with the help of Coty
Inc.'s beauty division the same company Beyonce cooperated with for
the launch of her previous Heat and Heat Rush fragrances. The
people behind this project are confident this fragrance will be a
huge success as it is a scent which suits all occasions.
Beyonce is known for her powerful, feminine style and this
perfume seems to suit her
personality well. She says she loves to design signature fragrances
which can allow women to leave their “mark” wherever they go, so
she tries to create fragrances which suit all occasions. Beyonce
told People that:
“Pulse is a fragrance you can wear all the time,”
“I love the idea of a signature scent that lets a woman leave her
mark wherever she goes, so I always try to make my scents
appropriate for any occasion.”
Pulse features seductive notes of pear blossom, citrus, peony,
jasmine, Madagascar vanilla and bluebird orchid, Beyonce's favorite
flower, which is at the heart of the formula and which according to
perfumers, has never been featured in fragrance.
Beyonce's third fragrance is a citrus, floral scent which is
enchants, and tries to bring a high dose of energy. Beyonce told
WWD that:
“I believe my music makes women feel strong, and Pulse is all about
finding that power inside,”
The packaging is absolutely divine, an upside-down chrome bottle
which features a sky-blue fluid inside. Beyonce said about the
package that it was inspired by her stage costumes. She said:
“I wanted to do something completely out of the box and modern, so
we created the upside down, faceted bottle that highlights the blue
juice inside. The chrome cap is inspired by my stage costumes.”
The fragrance will be available in more than 60 countries, so
prepare for the momet it hits the shelves in September, so you can
get some of B's energy and glamour in a bottle!
Photos courtesy of Getty Images, PR Photos, wwd.com
Add a Comment
Thank you for submission! Your comment will be displayed after getting approval from our administrators.