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Published on: 26 Apr 2017 by vivadigital53
When email marketing is carried out effectively, it proves to be the most effective tool for one-to-one communication with customers, leads and subscribers. However, the inbox is a very busy space and standing out from the crowd can be difficult to achieve. So what steps can you take to send better emails and to improve your email marketing?Use an effective opt-in strategyOne of the requirements of an effective email marketing campaign is to have a target list of subscribers. It’s certainly not advisable to buy lists of addresses, or you can definitely expect dreadful open rates against your investment and chances are your business will be flagged as a spammer on your first mail out.