This July 2010, experience aromatic pleasure with Bang cologne for men, the newest men's fragrance in the Marc Jacobs cologne collection. Created by Ann Gottlieb, Bang for men was made for the “contemporary guy, who, even if he isn’t young, has a younger spirit.” Top notes begin with white and pink pepper that blend into a wild heart of masculine woody notes. An intimidating base features elemi resin, aromatic benzoin, vetiver, white moss and patchouli. Marc Jacobs said, “I wanted to do something that I would love.” He continued, “I particularly like spice notes, especially pepper, so that became a starting place.” (wwd)

Top: White Pepper, Pink Pepper

Middle: Woody Notes

Bottom: Elemi Resin, Aromatic Benzoin, Vetiver, White Moss, Patchouli

Attractive, bold, and sophisticated, Bang for men takes you to a never ending world of discovery. Bang, arriving in a 50 ml and 100 ml Eau De Toilette metal flacon, is shaped as if it remained in the aftermath of an epic explosion. The collection includes matching body products: 50 ml Aftershave Balm 150ml, 200ml Body and Hair Bath and 75 ml Bang Stick Deodorant. (see)

Advertising campaign for Bang is, well, a BANG! Featuring Marc Jacobs himself, he commented, “My immediate reaction was, I don’t know. But then I came to see that it made sense. Men’s fragrance, unlike women’s in a certain way, is very personal.“ The ad features Marc nude with the new fragrance between his legs, validating the masculinity of the scent. The Marc Jacobs men's collection includes Marc Jacobs Men cologne for men launched in 2002. (See more Marc Jacobs)

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