There has been talk circulating for about a year now that actor Bruce Willis would be launching his first signature fragrance this 2010. Well it's finally here! Arriving this season, Bruce Willis and LR introduce Bruce Willis cologne for men. Featuring a tantalizing blend of sweet fruit and macho style charisma. Bruce Willis cologne was developed to mimic the actors persona on and off screen outlasting the tag line, "Smart guys live forever." (See)

Bruce said, "The development of my new fragrance together with the very committed and passionate LR team was really a lot of fun. The products stand for individuality, uniqueness and sustainability. That's what convinced me, and what unites me with LR."

LR Health and Beauty CEO Tilo Ploger expressed, "I personally feel that the new Bruce Willis fragrance is the manliest scent in the world."

Top: Grapefruit, Pepper

Middle: Geranium Leaf, Orange

Bottom: Vetiver, Cedar

Bruce Willis for men begins with confident top notes of grapefruit and pepper that productively blend with geranium leaf, vetiver, cedar and orange. It's trailing scent is cosmic. Expected to arrive this July 2010, Bruce Willis cologne for men is delivered in a 50 and 100 ml Eau de Cologne alongside matching fragrance body products. Advertising campaign features Bruce Willis himself.

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