A-lister Jennifer Aniston is buzzing around the headlines once again! This time for the announcement of her new, sexy signature fragrance called Lolavie perfume for women. Launching early summer 2010, Lolavie reflects the beautiful nature of a women. Acoording to Aniston, “It’s a non-perfume perfume. Sexy and clean. Floral, but not too flowery. I want people to go, ‘What is that? You smell great!’ But most of all I wanted it to smell natural.” (See)

Lolavie for women is expected to be a huge success in the United States, making it's grand debut in the UK June 2010. Jen's sexy figure flaunts the new advertising campaign where she showcases herself in nothing but a towel in Cabo. Critics say the 41 year old was complete nude during the shoot. Fans seem to like this new side of Jen and can't wait to see what's next.

Aniston told WWD, "It's been a year-and-a-half journey. I'd been asked to do things before, and it never felt organic. But when Leon [Falic, president of the Falic Fashion Group] approached me to be involved with the process from inception to fruition, I thought, 'This could be a creative expression.' And it's turned out to be an extension of myself as opposed to slapping my name on something,."

"The first perfumes I ever wore were Miss Dior and Anais Anais. My mother wore Calèche and my grandmother used a body splash that came in a big yellow jug that she kept by the bath tub. Those were very strong scents. Now I am not a big perfume-y fragrance fan," said Aniston while on the set of "Just Go With It."

"What you see in the photos is really how she is; she's unrehearsed and free," said David Lipman, who helped brand the fragrance. "We hope that if people like the purity and the naturalness of who she is, they will want to experience this product with her," added Lipman. (Source: Stylist.com)

Jennifer Aniston's Lolavie will be available in a beautiful glass 50 ml Eau de Toilette this summer 2010. Specific fragrance notes have not been released.

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