Estee Lauder invites you to get acquainted with a new type of pleasure this season! Commemorating the simple joys in life, Estee Lauder presents Pleasures Bloom perfume for women. An aromatic fusion of carefree fruits and contemporary florals, this inspiring scent is a retransformation of Estee Lauders first Pleasures fragrance, a best seller, launched in 1995; except this time entailing hints of grapefruit and raspberry instead of an all around floral. This ultra feminine scent represents beauty and culture wrapped within our modern days. Like the delicate blossoming of a new season, Estee Lauders Pleasures Bloom for women revitalizes femininity and captures the pure representation of life. (View)

"We wanted to take the timeless core concept of pleasures - the enjoyment of life’s simple pleasures as the balance to a life that is often over connected and overextended – and express it with a new level of animation and vibrancy that reflects the world we live in today.”

Top: Grapefruit, Raspberry, Lychee, Violet Flower

Middle: Pink Peony, Rose, Jasmine, Green Lily

Bottom: Musk, Patchouli, Creamy Vanilla

Estee Lauder Pleasures Bloom begins with a tantalizing blend of raspberry and grapefruit which blend curiously with violet flower and lychee, a tropical fruit tree native to China. As its top notes diffuse, pink peony, rose, jasmine and green lily come out to play in a luxurious heart full of spontaneous animation. Musk, patchouli and creamy vanilla finish with a boost of confidence that last an eternity.

"The concept today is less about tranquil calmness and more about adding energy, animation and color to life."

Pleasures Bloom perfume arrives in the same glass bottle shape as Pleasure perfume for women, except with an adorable pink flower around the bottle neck. Estee Lauders signature logo represents elegance and sophistication. The new potion will be available in a 17. oz and 3.4 oz Eau de Parfum. Advertising campaign features American model Hillary Rhoda and photographer Craig McDean.

The Estee Lauder collection includes Pleasures, Pleasures Delight, Pleasures Exotic, Pleasures Intense for men and women, and now, Pleasures Bloom. (Take me to Estee Lauder)

Source: Press Release

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